Kenya Forest Service is a corporate body established under the Forest Conservation and Management Act no 34 of 2016 (henceforth referred to as the Act). The Act which was operationalized on 31st March 2017, gave the Service’s mandate as “to provide for the development and sustainable management, including conservation and rational utilization of all forest resources for the socioeconomic development of the country and for connected purposes”.

SENIOR OFFICER-BUSINESS DEVELOPMENT AND MARKETING – REF KFS/SO/BDM/2024 – KFS GRADE 6 – (1) POSITIONS

Entry Requirements :

• Bachelor’s degree in any of the following disciplines: Business Administration, Bachelors of Commerce (Marketing or Entrepreneurship Option, Entrepreneurship, Economics) or any other relevant field from a recognized institution;
• Supervisory course lasting not less than 2 weeks from a recognized institution
• At least five (5) years work experience
• Professional qualifications and membership to Chartered Institute of Marketers (CIM) or equivalent
• Proficiency in computer applications; and
• Fulfil the requirements of Chapter Six of the Constitution

Personal attributes/skills

• Analytical skills
• Presentation skills.
• Communication skills.
• Writing skills
• Interpersonal skills.

An officer at this level will work under supervision of a senior officer.

Duties and responsibilities

• Execute the brand strategy and positioning, managing the Service’ brands and tracking measurements and performance to inform future activities
• Develop and manage appropriate channels to meet changing customer needs and business goals
• Conduct customer and market research
• Contribute to competitive positioning of the Service
• Implement marketing programs to deliver value so as to attract and retain investors and investments
• Coordinate outreach programs/activities to assist in answering customers’ queries
• Assists in the development of a functional business plans within in the context of KFS’s overall Business development Strategy.
• Participates in enhancing corporate customer relations.
• Designs appropriate system for evaluating the results of the business development program for analyzing performance in light of the set goals.
• Assisting on scanning the market and develop new business.
• Working closely with the Business Development officer in identifying customers’ needs
• Assisting in Undertaking Feasibility studies, and develop business plans for potential customers.
• Assisting in the review of stalled and ailing projects and advise the Service on how to rehabilitate them.
• Assist in undertaking business diagnosis to identify gaps and opportunities in governance, strategy and management of the business.
• Support businesses to undertake analysis, design and implementation of business solutions to close identified gaps and pursue identified opportunities.
• Promote activities for domestic, regional and international tourism markets
• Participate in tourism fairs
• Establish linkages with tourism stakeholders.
• Responsible for resource mobilization for the Directorate
• Promote public values and principles
• Mentoring and coaching