Key Responsibilities

• Commercial Performance & Profitability Ownership
• Analyse sales performance by product, retailer, channel and region
• Model contribution margin including rebates, funding structures and settlement terms
• Distinguish between gross revenue and true net commercial performance
• Identify margin leakage and structural inefficiencies
• Provide retailer-level and portfolio-level profitability visibility
• Trade Spend, Pricing & Promotional Strategy
• Evaluate promotional ROI and incrementality
• Analyse trade marketing investment effectiveness
• Assess pricing architecture and elasticity
• Deliver commercially grounded recommendations
• Forecasting & Trading Rhythm
• Support budgeting and forecasting through structured scenarimodelling
• Contribute insight tUK trading and commercial review meetings
• Improve forecast accuracy and performance transparency
• Monitor sell-through, seasonal trends and commercial risk indicators
• Market & Competitive Intelligence
• Track competitor pricing and promotional positioning
• Identify whitespace opportunities and emerging risks
• Translate external market movement intstrategic recommendations
• Communication & Influence
• Present analysis confidently tUK senior stakeholders
• Translate financial mechanics intcommercially accessible narratives
• Challenge assumptions constructively using evidence
• Operate as a trusted commercial voice within the business

Experience

• 4 plus years’ experience in a Commercial Analyst, Sales Analyst or Category Analyst role
• Experience within retail, ecommerce or FMCG environments
• Exposure tmulti-channel, margin-sensitive trading environments
• Commercial & Financial Strength
• Strong understanding of commercial P&L and contribution margin
• Experience analysing trade spend and retailer funding structures
• Confident interrogating pricing and promotional performance
• Bias toward action and decision support