We are seeking a passionate and experienced qualitative researcher to lead M-KOPA’s gender-sensitive research efforts and help us close the gender gap among our customers and sales agents. In this role, you will design and conduct impactful user research that helps us better understand and serve our female customers and agents, owning the full research cycle from shaping questions to turning insights into action

Expertise

We are looking for a mission-driven, user-obsessed researcher who thrives at the intersection of gender inclusion, commercial impact, and customer insight. You should be deeply passionate about gender inclusion and the commercial and social impact it can unlock through user-centered design.

Core requirements include:

• 6+ years of hands-on experience in qualitative user research and design thinking, ideally in fast-paced or entrepreneurial environments
• Fluency in both English and Swahili, with ability to connect with users in language and context
• Exceptional empathy, communication, and facilitation skills – creating safe spaces for users to share their experiences
• Experience conducting research in a business or private sector context with an eye for customer insight and commercial value
• Bachelor’s or master’s degree from a leading university
• Ability to thrive in agile, fast-moving environments and comfortable balancing structure with iteration
• Highly self-driven with full ownership mentality and “get-it-done” attitude
• Experience with fintech and digital/financial inclusion for underserved communities
• (Bonus) Experience applying gender equality by design or designing specifically for women

You will be operating as an individual contributor who doesn’t wait for instructions but leads with initiative, understanding the realities and lived experiences of our customers and sales agents while being eager to amplify their voices.