What you’ll get to do:

• Conduct User Research: Lead and execute qualitative and quantitative research across the full lifecycle (planning, conducting, analyzing, and reporting) using methods such as ethnographic observation, interviews, surveys, contextual inquiry and concept testing, with a strong emphasis on understanding local users’ needs and behaviors.
• Cross-team Collaboration: Act as primary point of contact for all team research needs – from generative projects to evaluative quick wins. Provide thoughtful guidance to product leaders, product managers, designers and marketers to turn vague business needs into actionable research questions. Use your research findings to guide and support the product roadmap and strategic decision-making.
• Market and Industry Research: Stay up-to-date on industry trends, competitive landscape, and market dynamics to provide relevant research and insights that align with market conditions.
• Country-Specific Intelligence: Serve as the go-to expert on Kenyan user needs and market trends, ensuring that your insights help to localize the product for maximum market penetration and growth.

To succeed in this role, we think you should have

• Experience: 5+ years of experience in UX research with a focus on digital products, preferably in B2C or B2B fintechs.
• Research Skills: Proficiency in end-to-end UX research methods (qualitative and quantitative) and experience building user community, and using research tools like UserTesting, UsabilityHub, UserZoom etc.
• Data Interpretation: Strong ability to analyze data, identify trends, and make recommendations that drive business outcomes.
• Communication: Strong written and verbal communication skills, able to present research findings to both technical and non-technical audiences.
• Market Knowledge: Strong knowledge of the Kenyan market, including local consumer behaviors, cultural contexts, and regulatory environment. Prior research experience in Kenya is a must-have.