The overall purpose of the role is to support the organic search engine ranking of RIANA’s subsidiary sites through developing relevant, high-quality and engaging content that ranks well in Google and other search engines. The ideal candidate will have a solid understanding of SEO principles, research, and content marketing. The candidate will collaborate with the technical SEO team to optimize content that supports our marketing strategies across our Q-SYS, SecuViz and USS subsidiaries.
KEY RESPONSIBILITIES:

Content writing and editing:

• Write, edit, and publish high-quality blog posts, website copy, case studies and other relevant content forms.
• Produce content that is informative, engaging, and aligned with our marketing objectives and brand voice.
• Develop content that answers user search intent and provides value to the targeted audience.
• Create and manage a content calendar that aligns with the overall marketing strategy and SEO objectives.

SEO Optimization:

• Conduct thorough research to identify customer pain points, relevant topics and keywords to optimize content for search engines.
• Implement on-page SEO best practices, including meta tags, headings, internal and external linking strategies.
• Monitor growth and analyze performance metrics using tools like Google Analytics and SEMrush to refine SEO content strategies.

Content Strategy:

• Collaborate with the marketing and business development teams to create SEO content strategy that aligns with the overall local and international marketing strategy.
• Develop content themes and topics that resonate with our target audience and address their search pain points.
• Contribute to the planning and execution of content marketing campaigns.

Research and Trend Analysis:

• Stay up-to-date with the latest SEO trends, algorithm updates, and industry trends to ensure content remains relevant and competitive.
• Conduct in-depth research to support content creation and keyword selection utilizing credible tools such as Google Keyword Planner, SEMRush or any other preferred content research tool.

Editing and Quality Assurance:

• Review content to ensure relevance, clarity, consistency, and adherence to brand guidelines.
• Proofread content for grammar, punctuation, and style before publication to ensure adherence to quality standards.
• Work closely with the designer, and other stakeholders to enhance content presentation and distribution.

Training and Development:

• Provide guidance on SEO best practices and content optimization techniques.
• Engage in ongoing professional development, supported by the company or individually to continually enhance writing and SEO skills.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ years of experience as a content writer, with a focus on SEO.
• Proven portfolio demonstrating writing skills and a deep understanding of SEO principles.
• Proficiency in content management systems.
• Familiarity with SEO tools such as Google Keyword Planner, SEMrush, Ahrefs, or similar.
• Exceptional research, writing, editing, and proofreading skills with keen attention to detail.
• Ability to take initiative and support the implementation of projects from ideation to completion.
• Strong communication skills and the ability to work cohesively across teams.
• Experience optimizing SEO for international markets is an added plus.