About Job

The SEO & Digital Marketing Specialist will be responsible for driving brand awareness and lead generation through digital channels. The SEO & Digital Marketing specialist will have responsibilities that cross the business spectrum from technology to marketing.

Responsibilities

• Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Optimize copy and landing pages for search engine marketing.
• Perform ongoing keyword discovery, expansion and optimization
• Develop and implement link building strategy
• Work with marketing teams to drive SEO in content creation and content programming
• Design digital marketing materials
• Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Brainstorm new and creative growth strategies through digital marketing.
• Plan, execute, and measure experiments and conversion tests.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identify critical conversion points and drop off points and optimizes user funnels.

Requirements and Skills

• Proven hands-on SEO & digital marketing experience, particularly within tech industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge and hand-on skills in both static and motion graphics design