Responsibilities

E-commerce Management (Shopify):

• Optimize product display pages (PDPs), manage seasonal merchandising, execute product launches and promotions, and monitor site performance daily.

Email & SMS Marketing (Klaviyo):

• Build and manage automated flows (welcome, post-purchase, abandoned cart, winback) and coordinate regular campaign sends.

Analytics & Optimization:

• Use Shopify, Klaviyo, and Google Analytics to track performance metrics and recommend improvements to conversion, AOV, bounce rate, and customer experience.

Content & Blog Management:

• Publish editorial content and collaborate on seasonal storytelling aligned with brand campaigns.

Technical Liaison:

• Communicate with the offshore development team to resolve bugs and implement updates.

Requirements

• 3+ years of experience managing DTC e-commerce (preferably in beauty, wellness, or lifestyle).
• Proficiency in Shopify and Klaviyo (email and SMS).
• Strong analytical skills using GA and other tools.
• Excellent eye for UX, copywriting, and project management.
• Self-driven and collaborative in a remote work environment.