The Social Media Assistant will contribute to the full scope of strategic communication support tasks including the development and production of social media management, strategy development, videography, and writing. The Assistant will focus on digital and social media management. This position will report to the Social Media Lead and work full-time at MSI’s office in Nairobi.

Responsibilities

• Maintain a clear understanding of the mission’s bilateral and regional portfolio and structure, as well as mission and agency communications objectives.
• Coordinate closely with the client, MSI teams, and implementing partners (IPs).
• Assist the Social Media Lead in developing, plan, and conduct social media campaigns on a quarterly basis.
• Draft original social media content and toolkits corresponding links, and appropriate images daily.
• Schedule social media posts using a social media management tool.
• Develop and maintain a list of e-newsletters, websites, blogs, and other reputable sources of content for use by colleagues.
• Support community management for Facebook, X, and Instagram.
• Conduct regular desk reviews to identify changes in the digital space to inform decisions.
• Work with the Social Media Lead in the automation and optimization of social media performance measurement and optimize content based on algorithms and insights, leveraging SEO, hashtags, acronyms, emojis etc. to drive further visibility and engagement.
• Develop and deliver general and advanced social media training for IPs and communications staff including advertising, content development, analytics, etc.
• Assist the Social Media Lead in setting up social media advertisements and buys within the budget and provide a return on investment for ad spend.
• Contribute to the professional presentation and execution of communications products and services as well as contribute to systems to track metrics/indicators.
• Produce compelling, relevant content that adheres to USAID branding and style guidelines.
• Interpret and tailor complex, technical content and make it understandable for different audiences.
• Participate in and contribute to presentations, strategy, and performance review meetings.
• Be a part of the editorial and creative process, bringing new and creative ideas to the table based on expertise and research.
• Assist the Social Media Lead in working with other Photographers and Videographers to capture human interest stories.
• Review relevant reports, news articles, social media handles, and other online information in preparation for tasks or to provide feedback to client.

Qualifications

• Bachelor’s degree in a relevant field is required. Social media or digital marketing certifications are preferred.
• Minimum three years of relevant professional experience in journalism or public relations, including experience in digital technologies such as Hootsuite, Meta Ads, X Ads, Brand watch, or others is required.
• Experience with and broad knowledge of digital websites, social networking, email, blogging, photography, and videography to seamlessly apply to multiple scenarios is required.
• Experience working and traveling in Kenya and an in-depth understanding of Kenyan culture, geography, and development issues is preferred.
• Experience with non-governmental organizations, donors, and/or agency or mass media is preferred.
• Strong written and verbal fluency in English and Kiswahili is required.