SCOPE OF WORK:

Under the supervision of the Social Media Manager, the Social Media Campaign and Influencer Officer will be supporting Nalafem’s online presence and outreach. Their primary objective is to amplify the collective’s initiatives, through targeted social media campaigns (Instagram, Twitter, Facebook, LinkedIn and Tiktok) and influencer partnerships.

KEY RESPONSIBILITIES

Campaign Strategy Development:

• Create and implement innovative social media campaign strategies that align with Nalafem’s goals and initiatives. Design promotional plans for but not limited to these Nalafem initiatives to ensure extensive visibility and engagement:
  • The annual Nalafem Summit
  • I am Nala book
  • I am Nala podcast
  • I am Nala fellowship
  • Any other Nalafem partnership

Influencer Outreach and Management:

• Identify, vet, and engage as well as create a database of influencers and thought leaders within the feminist space and related to feminist spaces to establish partnerships that promote Nalafem’s values and campaigns.
• Manage all aspects of influencer collaborations, including negotiation, content creation oversight, and performance tracking.

Content Coordination:

• Oversee the production of creative and impactful content tailored for each campaign, ensuring it resonates with both Nalafem’s audience and the broader community.
• Collaborate with social media team and graphic designer to develop high-quality materials for campaign rollouts.
• Oversee the budget allocated for social media campaigns and influencer partnerships, ensuring all activities are within financial limits and efficiently allocated.
• Anticipate and manage potential crises or negative feedback arising from online campaigns, addressing issues with professionalism and in alignment with Nalafem’s reputation management strategies

Analytics and Reporting:

• Monitor and analyze campaign performance against KPIs, providing regular reports to the and adjusting strategies as necessary for optimal results.
• Track influencer campaign effectiveness, ensuring alignment with campaign goals and ROI expectations.

QUALIFICATIONS AND SKILLS

• Familiarity and facility with mainstream social media platforms including, but not limited to, Facebook, Twitter, Youtube, Instagram and Tiktok;
• Proven experience in social media management and campaign execution.
• Strong understanding of the pan-African feminist landscape and digital activism.
• Excellent communication and negotiation skills.
• Proficiency in data analysis and performance metrics.
• Creative mindset with an ability to produce engaging content strategies.
• Budget management experience with a track record of efficient resource utilization.
• Understanding of digital platforms and familiarity with remote working environments specifically Slack, Canva, Asana, including adaptability with different time zones;
• Fluent in English (written and spoken) and one more language (French, Arabic, Kiswahili will be an advantage)
• Excellent oral and written communication skills and demonstrated ability to write and produce documents under tight deadlines.
• Willingness and ability to travel whenever necessary