You will play a key role in curating content, driving engagement, monitoring performance, and collaborating with designers to showcase PrideInn’s unique brand voice to our diverse audiences.

Responsibilities

Your key responsibilities will include:

• Managing and curating PrideInn’s social media presence across multiple platforms.
• Developing content calendars and executing strategies to grow brand visibility and engagement.
• Creating engaging, shareable content (posts, images, videos) tailored to target audiences.
• Monitoring analytics, tracking performance, and generating actionable reports.
• Engaging with followers, responding to comments/messages, and fostering positive interactions.
• Staying current with social media trends, tools, and algorithm updates.
• Collaborating with graphic designers to create visually compelling assets.
• Planning and optimizing paid social media campaigns for maximum reach and ROI.
• Conducting competitor analysis to identify opportunities for differentiation.

Requirements

• Bachelor’s degree or diploma in Marketing, Communications, Media Studies, or related field.
• 2–3 years’ proven experience managing social media platforms.
• Strong knowledge of social media platforms, trends, and analytics tools.
• Proficiency in content creation (copywriting, photography/videography, short-form video editing).
• Familiarity with design tools (e.g., Canva, Adobe Suite) – an added advantage.
• Experience with paid social media advertising and optimization.
• Excellent communication skills, creativity, and attention to detail.
• Ability to analyze metrics and translate insights into improvements.
• Organized, proactive, and able to meet deadlines in a fast-paced environment.