SUMMARY

The Social Media Executive will be responsible for developing and executing effective social media strategies to enhance the online presence and brand visibility of the client. You will be responsible for managing various social media platforms and ensuring that content is engaging, relevant, and aligned with the brand’s voice and image. Your role involves monitoring social media trends, analyzing data, and implementing tactics to improve the client’s social media performance and achieve specific business goals.

KEY RESPONSIBILITIES & ACCOUNTABILITIES

Social Strategy:

• Work alongside other team members (internal – creative and paid media or external – client and partners) to support and develop + implement comprehensive social media strategies in line with the client’s marketing objectives.
• Set measurable goals and KPIs to track performance and success.

Content Creation:

• Ideate and create engaging and shareable content for different social media platforms, including text, providing image and videos descriptions and samples for reference and inspiration as well as other multimedia formats.
• Tailor content to suit the preferences and demographics of target audiences considering the sentiments and insights from social listening.
•  WPP Scangroup is an equal opportunity employer.
• We are expected to be committed to equal employment opportunities and fair treatment of all employees.

Content scheduling:

• Oversee, plan and deliver content across different platforms, using scheduling tools where required.
• Creation and consolidation of content calendars monthly, quarterly or as required

Community Management:

• Interact and engage with the online community, responding to comments, messages, and inquiries promptly and professionally. Foster a positive and interactive social media presence.
• Leverage social listening tools for campaign reporting and to identify engagement opportunities between assigned brands and users. Proactively inform internal and client teams of key trends and/or brand crisis situations that may impact the business.
• Escalating potential social media crises ensuring brand reputation remains intact.

Project management, Presentation & People Skills:

• Act as a point of contact for clients, addressing their queries, providing updates on social media performance, and presenting reports on campaign results.
• Work closely with the client service team, designers, and other stakeholders to align social media efforts with overall marketing campaigns and brand messaging.
• Build and maintain relationships with clients and key stakeholders. Understand clients’ social media goals and align strategies to meet their specific needs.
• Campaign Analysis: Analyse campaign performance at required intervals (daily, weekly, monthly, end of campaign) showing the campaign objectives and business goals e.g. sentiment analysis or engagement metrics, identifying successes and areas for improvement.
• Develop monthly competitor and category reports for the brands based on the social media pages and digital activities to evaluate the effectiveness of campaigns and strategies.
• Keep clients informed about the progress of ongoing social media campaigns, including real-time updates and regular reports. Ensure transparency in communication and manage client expectations.
• Provide regular reports and insights to showcase progress and identify areas for improvement.

Compliance:

• Have a deep understanding of the Digital code and policies that affect your day-to-day operations.
• Ensure that all brand pages are compliant as per Digital Code Policies; disclosures, WPP Scangroup is an equal opportunity employer.
• We are expected to be committed to equal employment opportunities and fair treatment of all employees. community guidelines, age gating, etc
• Share UGC reports for brands managed.

Proactivity:

• Proactively identify opportunities for improvement and propose innovative strategies to achieve their desired outcomes.
• Work with the allocated teams for any additional support e.g. to Manage the
• discovery, onboarding, and coordination of influencers for client campaigns or internal and external support.
• Stay updated with the latest social media trends, tools, and best practices. Implement innovative ideas to stay ahead of competitors and drive continuous improvement.

PROFESSIONAL, TECHNICAL SKILLS AND PREVIOUS EXPERIENCE REQUIRED

• Bachelor’s degree in marketing, Communications, or a related field.
• 3 – 4 years of experience in social media management, with a focus on community management, content creation and influencer engagement.
• Great verbal skills with an empathetic approach to consumer challenges
• Digital native proficient in major social media platforms and keen eye on emerging platforms
• Good personal skills and ability to interact with different departments.
• Strong understanding of social media trends, algorithms, and best practices.
• Excellent written and verbal communication skills.
• Creative mindset and ability to create compelling content.
• WPP Scangroup is an equal opportunity employer.
• We are expected to be committed to equal employment opportunities and fair treatment of all employees.
• Proficiency in using social media management tools and analytics platforms.
• Analytical skills to interpret data and make data-driven decisions.
• Ability to work in a fast-paced environment and meet deadlines.
• Familiarity with SEO principles and digital marketing concepts is a plus.