Objective:

As a Social Media Executive, you will play a key role in enhancing the online presence and engaging the target audience across various social media platforms for the client. Leveraging your expertise in communication and public relations, you will develop and execute effective social media strategies to promote events, increase brand awareness, and drive customer engagement.

Qualifications and Requirements

• Bachelor’s degree in Communication, Public Relations, Marketing, or a related field.
• Minimum of 5 years of experience in social media management, preferably within the events industry.
• Proficiency in utilizing social media platforms, analytics tools, and content creation software.

Competencies and Skills

• Excellent written and verbal communication skills
• Time management and multitasking abilities
• Good Collaboration and teamwork skills
• Attention to detail and commitment to maintaining brand consistency across all communications.
• Creative thinking skills
• Strong organizational skills
• Highly organized with strong project management skills and the ability to meet deadlines.

Key Responsibilities and Duties

• Develop and implement comprehensive social media strategies to promote the diverse portfolio of corporate and social functions.
• Engage with customers and stakeholders through various social media platforms such as Facebook, Instagram, Twitter, TikTok, and Google Ads, fostering meaningful interactions and enhancing brand awareness.
• Collaborate closely with the marketing team to integrate social media efforts with overall marketing campaigns and initiatives.
• Analyze social media metrics and insights to assess the performance of campaigns, identify areas for improvement, and optimize strategies for maximum impact.
• Cultivate relationships with influencers, partners, and industry stakeholders to expand the reach and enhance the online presence within the market.
• Build and maintain relationships with industry professionals and influencers through social media, leveraging these connections to expand the company’s network and reach.
• Stay abreast of emerging trends and best practices in social media marketing, and proactively propose innovative ideas to drive engagement and achieve business objectives.
• Handle any social media crises or negative feedback with professionalism and discretion, implementing appropriate response strategies.