KEY TASKS AND RESPONSIBILITIES

• Create and execute a detailed social media strategy to meet business objectives.
• Curate and oversee the creation, and management of all content on social media channels.
• Organize and publish content across different platforms using scheduling social media management tools, like Hootsuite.
• Interact with followers, address inquiries promptly, and manage customer feedback.
• Keep current with the latest social media trends and technologies.
• Track social media platforms for emerging trends and competitor activities.
• Evaluate and report on key performance metrics to assess the effectiveness of social media initiatives.
• Enhance content visibility and increase follower base using social media advertising tools
• Create and manage a detailed content schedule and calendar that aligns with marketing goals and seasonal trends.
• Track and analyze social media metrics, offering insights to refine strategies and improve overall performance.
• Design basic but effective graphics using tools like Canva to enhance social media content and support visual storytelling.

QUALIFICATION, EXPERIENCE AND KNOWLEDGE

• Bachelor’s degree in Marketing, Communications, or any related field
• Proven track record in managing social media profiles and crafting successful social media strategies.
• Knowledge of social media platforms such as Instagram, TikTok, YouTube, X, etc.
• Conversant with both paid and free advertising on social media platforms.
• Basic knowledge of video editing and graphic design; familiarity with Canva is a plus.
• Skilled in utilizing social media management and automation tools such as Hootsuite, Sproute Social etc.
• Strong communication skills for engaging with an online audience.
• Excellent customer service skills
• Creative thinking.