Job Summary

• The Social Media Marketing Assistant role sits within our marketing team. This role requires an individual who is creative, self-driven, organized and an ambitious tech-savvy professional.
• If you have experience in managing social media, online communities, PR and events for brands across corporates, businesses or personalities then this is the job for you.
• The Social Media Marketing Assistant will take a lead and collaborative role in acting as the voice of the Moringa brand online, coming up with social media & content strategies and managing all social media channels.
• This role requires you to be available to work on Saturdays, and/or on weekdays after office hours when we have events.

Key Responsibilities

Organizational:

• Communicate with colleagues and share insights on Slack, Email etc
• Utilize tools like G-suite, Asana, OKR trackers, project management
• Weekly coordination and training with the Senior Digital Marketing Associate
• Participate in weekly team meetings and company-wide meetings
• Learning & Development

Reporting:

• Performance against set OKRs for Digital Marketing
• Periodic social media reports & sentiments/insights from community channels
• Monitor, track, and report on customer feedback, social media sentiments, and trends

Functional:

• Develop a content marketing strategy for social media and maintain a social media calendar.
• Build and deploy community strategy including virtual and live member events, participating in discussion forums, launching community-related initiatives, and organizing virtual gatherings
• Daily management of all social platforms/channels: Twitter, Facebook, Instagram, YouTube, TikTok, LinkedIn etc.
• Manage all Social Campaigns and executions (including asset creation)
• Assist with curating content for monthly newsletters to keep the community informed and updated on the on-going activities within Moringa
• Create, maintain, and promote a safe and vibrant community culture across all channels
• Gather insights and issues from the community and work with internal teams to resolve them
• Keep our community members up-to-date on courses, brand developments, milestones, student experience, staff experience etc
• Advocate for and represent the needs of our community members to leadership ensuring alignment between company goals and public data
• Collaborate in creating ideas that promote our brand, content, social media and community strategies
• Increase local brand awareness and reach through digital media and influencer channels.
• Provide engaging written, image, and video content for digital community platforms
• Build relationships & respond to customers via social media in a timely manner
• Stay-up-to-date with digital technology trends

Key Competencies

• Community Driven & values teamwork
• Has a strong work ethics, performance orientation and skillful strategic thinking.
• Establishes clear expectations and continuously measures performance.
• The ability to work through stringent deadlines with acute attention to detail is required. Maintains focus on priorities.
• Self-starter with the ability to manage time effectively.
• Demonstrates excellence in both oral and written communications. Knowledge of external communications and cultivation techniques are essential.
• Ability to coordinate online events – concept development, communications, logistics, coordination & periodic reports.
• Ability to interact with partners and is comfortable with public speaking
• Good analytical skills and is data driven
• Proficiency in G-suite, Google alerts, Google Analytics, Infogram, Hootsuite, Mailchimp,Canva, Brand24, Tweetdeck, online events platforms etc