Job Ref# 24-25/06

About the Opportunity

• We are seeking an innovative and passionate Social Media Marketing Executive who will create content, monitor & analyze performance, and engage with users across multiple platforms to establish a strong-footed digital presence for our sports division in Kenya and East Africa.

Specific responsibility/day-to-day activities

• To oversee the sports division marketing strategy, leverage social media to drive revenue, manage the brand’s online reputation, and monitor customer sentiment across social channels.
• To be creative and produce witty and engaging content for the organization’s social media pages.
• To research and analyze social media trends, including social media ad revenue, and web visitor data.
• To produce predictive reports, weekly and monthly analytical reports on the social media landscape and performance of the handles
• Maintain professional language with all online guests through all phases of online interaction
• Escalate conflicts, profanity, negative and insidious online engagements
• Provide informative and timely feedback
• Development and creation of financial reporting per social media platform/ handle
• Generation of analytical and financial reports
• To continually look at creative ideas and review products offered to clients, suggesting innovative solutions where necessary
• To build and retain relationships with clients & keep abreast of industry trends
• Commitment to and building relationships within our clients sport division – preferred partners.
• Ensure that the best rates possible are negotiated and secured.

Minimum requirements

• Bachelor’s degree in Communication, Marketing, or a related field from a reputable institution of higher learning.
• Prover work experience as a Social Media Analyst, Social Media Strategist, Social Media Executive, or a similar position in the Tourism industry preferably in a sports marketing setup.
• Demonstrate the ability to understand social media engagement metrics, KPI and their algorithm changes.
• Excellent knowledge of research requirements for social media strategy.
• Sound knowledge of social media scheduling platforms such as Hootsuite, Buffer, and others.
• Strong oral skills combined with outstanding proofreading and editing skills.
• Ability to work for long periods as and when required.
• Excellent ability to manage multiple projects and prioritize them while exhibiting strong organizational and time management skills.
• An outstanding brand awareness experience will be preferred.
• A keen eye for details with a great passion for sports.
• Continuously developing their product knowledge and be committed to offering the customer the best possible experience