11 Feb 2019

Standard Media Job Vacancy : Brand Executives

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This role is responsible for organizing and executing brand exposure and awareness events while ensuring brand visibility across all mediums to grow listenership.

Responsibilities

  • Audience Growth by creating promotional ideas, calendar activity for the year in respect to customer department
  • Achieve public high awareness of the content carried on the specific brands platforms
  • Develop Creative agency briefs, road shows briefs, content briefs and seeking approvals for development into execution stage.
  • Understanding of brand innovation needs and new product development opportunities based on consumer trends in different brand segments and the market environment.
  • Led the consumer validation process at all stage gates and deliver to the agreed Innovation calendar for new products.
  • Finalized the marketing mix development in dialogue with sales and product teams.
  • Growth of brand portfolio through grassroots activities,
  • Support advertising division through product and audience profile presentation.
  • Updating the business on Product Trends based on world-class standards.
  • Research reports and Competitor activity monitoring and responsiveness.
  • Managing the Advertising & Promotion/Sales budget for maximum return
  • Creating ideas and designs for brand visibility and ensuring placement across all SG mediums;
  • Driving and executing moments of truth for audiences to deliver the brand experience
  • Sourcing for suitable brand awareness materials, networks and relationships;
  • Support the commercial team in sourcing for partnership with events that are relevant to the brand;
  • Briefing and following up with the legal department on contractual matters for brand building

How to Apply

Apply here for the Brand Executives Job






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