Description

• Are you a visionary leader ready to turn around, scale, and transform an ambitious mid-sized agri-manufacturing company?
• Chemicaland seeks an exceptional General Manager with deep experience in turnarounds, operational excellence, cashflow management, and strategic leadership to transform the business into a high-performance, growth-driven enterprise.

Responsibilities

• Lead Chemicaland’s strategic growth, operations, and transformation agenda.
• Manage full P&L, cashflow, budgeting, forecasting, and cost control.
• Strengthen systems across production, sales, marketing, QC, finance & HR.
• Build a high-performing, self-driven company culture with strong accountability.
• Lead expansion into new regions, distributors, and product lines.
• Ensure quality, occupational health & all regulatory compliance.
• Lead cross-functional teams and oversee all departmental heads.

Qualifications;

• Bachelor’s degree in Business, Finance, Agriculture, or related field.
• MBA or Master’s in Strategy/Leadership highly preferred.
• Professional certifications in leadership, strategy, or finance are an added advantage.

Experience

• 10+ years senior leadership experience, at least 5 years in manufacturing, agri-inputs, FMCG, or chemicals.
• Proven turnaround, restructuring, or rapid-growth achievements.
• Strong experience managing budgets for SMEs.
• Demonstrated success in building high-performance teams.

Skills & Competencies

• Cashflow forecasting & working capital management.
• Strategic planning and execution.
• Leadership, people management & culture-building.
• Strong understanding of sales, marketing & operational systems.
• Negotiation and crisis management skills.

Personal Profile

• Age: 35 – 50 years.
• High integrity, disciplined, analytical thinker, firm but fair.
• Highly self-driven and innovative.

Responsibilities

Strategy & Planning;

• Develop 3-year marketing plan aligned with sales target.
• Lead brand positioning for all products.
• Drive product life cycle management.
• Manage market segmentation and regional marketing plans.

Campaigns & Execution;

• Oversee digital, field, van sales, and regional campaigns.
• Lead farmer trials, demos, and field days.
• Ensure alignment with regulatory compliance communication.

People & Team Leadership

• Supervise;
• Digital marketing team
• Marketing executives
• Agronomists
• Communication Officer
• Interns (Marketing & Technical)

Reporting & Analytics;

• Maintain real-time dashboards for marketing performance, leads, conversions, campaigns ROI, cost-per-acquisition, and regional performance.

Qualifications

Minimum Qualifications;

• Degree in Marketing, Agribusiness, Commerce, or related.
• 5–8+ years experience in Agro-input/FMCG/Manufacturing.
• Proven success running field marketing, digital, and farmer engagement.
• 28 – 45 years of age preffered.

Core Competencies

• Leadership
• Digital & Brand Strategy
• Sales alignment
• Market intelligence
• Excellent communication
• Budget & cost control
• Data-driven decision-making

Description
A high-pressure, target-driven role for a strong commercial leader.

The Sales Manager leads Chemicaland’s entire selling function across Kenya and the wider African target markets. This includes:

• Delivering annual sales target
• Recruiting, training, and supervising sales agents, technical sales staff & regional personnel
• Executing a strong product distribution strategy
• Ensuring strict compliance with collection, banking, pricing, credit limits, and the incentive scheme
• Coordinating closely with marketing, production, finance, and operations
• This role requires a decisive, high-performance, field-oriented leader with proven results in agro-inputs or FMCG.

Responsibilities

Sales Strategy & Execution

• Lead development of 12-month sales plan and regional sales strategies.
• Grow sales, revenue, collections and market penetration.
• Lead van sales, agrovet stocking, distributor acquisition.
• Ensure pricing discipline and promotional compliance.

People Management

• Lead sales agents, technical sales executives, interns, and agronomists.
• Set regional targets and ensure daily/weekly reporting.
• Conduct weekly sales reviews and field coaching.

Customer & Distributor Management

• Acquire new distributors and agro-vets.
• Conduct route-to-market mapping.
• Ensure customer satisfaction and reduce churn.

Compliance & Reporting

• Ensure all incentives are based on collection & banking.
• Enforce penalties for delayed payments, bounced cheques, recalls, or order cancellations.
• Maintain real-time reporting dashboards.

Qualifications

• Diploma/Degree in Agribusiness, Sales, Marketing or relevant field.
• 5–10 years proven sales experience in agro-inputs or FMCG.
• Minimum 3 years in a supervisory role.

JOB BENEFITS

• Competitive Base Retainer Salary
• Attractive Performance Commissions

Skills

• Strong leadership
• Field sales mastery
• Distributor management
• Negotiation & closing skills
• Data-driven decision-making
• Integrity and discipline
• Excellent communication & presentation skills
• *Age: 30-45 years.

Description

• The Finance Manager is responsible for financial leadership, liquidity management, budgeting, compliance, internal controls, and reporting accuracy. The role ensures Chemicaland’s financial sustainability, supports the General Manager and drives company turnaround through disciplined financial governance.

Responsibilities
KEY GOALS

• Maintain liquidity and positive cashflows.
• Achieve 100% monthly compliance (tax, statutory).
• Achieve 98% accuracy in financial reporting (monthly & annual).
• Reduce operational costs by 10–15% annually without affecting output.
• Strengthen internal controls and audit readiness.
• Improve collections and reduce receivables aging.
• Support strategy execution with real-time dashboards.
• Achieve budget adherence of ±5%.

KEY RESPONSIBILITIES

• Cashflow planning & daily cash management
• Budget preparation, review & monitoring
• Approvals: payments, expenses & procurement compliance
• Monthly management accounts & board reporting
• Implementing robust internal controls
• Overseeing accounting staff
• Credit control & debt collection oversight
• Tax management (VAT, PAYE, Corporate Tax)
• Treasury and banking relationships
• Financial risk management
• Payroll oversight
• External audit preparation

QUALIFICATIONS

• Bachelor’s degree in Finance, Accounting, Economics, or related field
• MUST be a CPA(K), ACCA, or equivalent professional qualification
• Master’s degree or MBA an added advantage
• Minimum 7–10 years experience; at least 3 years at managerial level
• SME and manufacturing experience strongly preferred
• Experience turning around distressed companies is an added advantage
• Age: 30–45 years preferred

COMPETENCIES

Technical

• IFRS & tax mastery
• Cashflow forecasting
• Financial modeling
• Cost accounting
• ERP/accounting systems
• Budgeting & variance analysis

Behavioural

• Integrity & confidentiality
• Analytical thinking
• Leadership & team supervision
• Strategic mindset
• Excellent communication

Description

The Technical Sales Manager leads Chemicaland’s technical-commercial strategy across Flowers, Fruits, and Export Vegetables. The role blends agronomy expertise, product knowledge, and commercial execution to drive product adoption, deliver data-driven market insights, oversee field trials, and support distributors and sales teams.
This is a technical-first, sales-enabled leadership role — responsible for building Chemicaland’s technical reputation in Kenya while directly contributing to revenue through technical demand creation.

Responsibilities

• Lead technical-commercial implementation across assigned crop segments
• Conduct farmer trainings, field days, seminars
• Develop and manage field trials & demonstration plots
• Produce weekly technical reports and market intelligence
• Support distributors with technical materials
• Train internal sales teams
• Provide technical backup during sales meetings
• Develop crop nutrition programs
• Build product adoption and brand credibility
• Contribute to revenue targets via technical conversions

Qualifications

• BSc in Horticulture, Agronomy, Crop Science, Plant Nutrition, Soil Science or related
• Added advantage: MSc in Agronomy or Plant Nutrition.
• Minimum 5–7 years experience in: plant nutrition and foliar fertilizers, fertigation programs, high-value horticulture segments, field trials, demos, data logging, technical market development
• 28–42 years preferred
• Expert agronomy & plant nutrition knowledge
• Field trial design, execution & interpretation
• Strong commercial orientation
• Distributor & grower support experience
• Excellent reporting discipline
• Demonstrated leadership
• Ability to work under minimal supervision
• Good negotiation & presentation skills

Description

We are seeking a dynamic and results-driven Digital Manager to lead our digital marketing initiatives and enhance our online presence primarily focusing on Kenya and the East African region. The successful candidate will be responsible for developing and executing comprehensive digital strategies that drive brand awareness, customer engagement, and sales growth for our crop nourishment portfolio across diverse East African market.

Responsibilities

Digital Strategy & Planning;

• Develop and implement comprehensive digital marketing strategies aligned with business objectives across East African markets
• Conduct market research and competitive analysis specific to East African crop nourishment markets
• Create annual digital marketing plans with clear KPIs and budget allocation for multi-country operations
• Stay current with digital marketing trends and emerging platforms across East Africa

Content Marketing & Brand Management;

• Oversee content creation across all digital platforms (website, social media, email, etc.)
• Ensure brand consistency and messaging alignment across all digital touchpoints and East African markets
• Develop educational content about our crop nourishment products for diverse East African audiences
• Manage content calendar and editorial schedules across multiple markets.

Social Media Management;

• Lead social media strategy across platforms including Facebook, Instagram, WhatsApp Business, TikTok, and LinkedIn
• Create engaging campaigns that resonate with diverse East African consumers
• Build and manage online communities around crop nourishment topics across different markets
• Monitor social media trends and audience insights to optimize content strategy for various East African markets.

E-commerce & Website Management;

• Oversee company website performance, user experience, and conversion optimization
• Manage e-commerce platforms and online sales channels across East African markets
• Collaborate with IT team on website updates, functionality improvements, and mobile optimization
• Implement SEO best practices to improve organic search visibility across target markets

Digital Advertising & Performance Marketing;

• Plan and execute paid digital advertising campaigns (Google Ads, Facebook Ads, Instagram Ads)
• Manage advertising budgets and optimize campaigns for maximum ROI
• A/B test ad creatives, audiences, and campaign strategies
• Track and report on campaign performance metrics

Analytics & Reporting;

• Monitor and analyze digital marketing performance using tools like Google Analytics, social media insights, and other relevant platforms
• Prepare regular reports on digital marketing KPIs and campaign performance
• Use data insights to make recommendations for strategy optimization
• Present monthly and quarterly digital performance reviews to management

Affiliate Program Management;

• Develop and implement affiliate marketing strategy to expand distribution network across East Africa
• Recruit, onboard, and manage affiliate partners including agricultural consultants, agro dealers, and online retailers
• Create affiliate marketing materials, training resources, and commission structures
• Monitor affiliate performance and provide ongoing support to optimize sales across different markets
• Manage affiliate tracking systems and ensure accurate commission payments

Partnership & Collaboration;

• Collaborate with sales team to align digital efforts with sales objectives
• Work with influencers, agricultural bloggers, and crop health advocates for product promotion
• Coordinate with external agencies, photographers, and content creators
• Support offline marketing initiatives with digital amplification

Key Performance Indicators

• Website traffic growth and conversion rates
• Social media engagement and follower growth
• Email marketing open rates and click-through rates
• Digital advertising ROI and cost per acquisition
• Online sales revenue and growth
• Brand awareness and sentiment metrics
• Customer acquisition and retention rates
• Affiliate recruitment numbers and revenue generated through affiliate channels
• Affiliate partner satisfaction and retention rates

Qualifications

Education & Experience;

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or related field.
• Minimum 3-5 years of experience in digital marketing, preferably in FMCG, fertilizer, or farm chemicals sector
• Proven track record of managing successful digital campaigns in East Africa
• Experience working with multi-country or pan-African markets is highly advantageous

Technical Skills;

• Proficiency in digital marketing tools (Google Analytics, Google Ads, Facebook Business Manager, Hootsuite/Buffer)
• Experience with content management systems (WordPress, Shopify, etc.)
• Basic knowledge of graphic design tools (Canva, Adobe Creative Suite)
• Understanding of SEO/SEM principles and email marketing platforms
• Familiarity with e-commerce platforms and online payment systems across East Africa (M-Pesa, MTN Mobile Money, etc.)
• Experience with affiliate tracking software and commission management systems

Core Competencies;

• Strong understanding of East African digital landscapes and consumer behavior
• Excellent written and verbal communication skills in English (French proficiency is a plus)
• Creative thinking with strong attention to detail
• Data-driven mindset with ability to analyze and interpret marketing metrics
• Project management skills and ability to handle multiple campaigns across different markets simultaneously
• Knowledge of crop nourishment products marketing is advantageous
• Cultural sensitivity and ability to adapt messaging for diverse East African markets

Preferred Qualifications;

• Professional certification in Google Ads, Google Analytics, or Facebook Blueprint
• Experience with influencer marketing and brand partnerships across East African markets
• Knowledge of mobile money integration across Africa (M-Pesa, MTN Mobile Money, Orange Money, etc.)
• Understanding of regulatory requirements for fertilizers and crop nourishment products marketing across East African countries
• Experience with customer relationship management (CRM) systems
• Multilingual capabilities (French, Swahili, or other African languages) are highly valued.