Position Overview:

Leads insights generation and operationalization within the flavors space to shape consumer centric decision making and achieve our ambitions

What You’ll Do for Us

• Champion of Consumer-Centric Strategies: Spearhead consumer-driven insights and seamlessly integrate them into all category activities, campaigns, and plans. Ensure that future consumption behaviors, consumer and shopper tensions, trends, as well as cohort and cultural understandings are used to shape decision making
• Voice of the Consumer: Serve as the Voice of the Consumer (VOC) in CET sessions, consistently guiding the category team to ensure all outputs prioritize consumer perspectives through both human tensions and commercial impacts.
• Stakeholder Management and Collaboration: Lead and manage cross-functional teams, equipping them with critical insights for successful and impactful activations. Collaborate with colleagues from other operational units to scale key learnings across Africa Operating Unit.
• Research Advisor: Provide expert guidance on optimal and cost-effective research methodologies and frameworks to address diverse marketing and consumer challenges, including issues like share losses, preference, and brand perception derived from our strategic target audience.
• Data analysis and Interpretation: Coordinate and synthesize various information sources into a compelling narrative, deriving actionable conclusions and recommendations for category, in critical routines

Role Requirement

• Post Grad degree preferred
• 12-15 years of experience in Consumer Insights, Market Research, Analysis, Shopping insights, preference for additional Marketing, Innovation, experience.
• Proven Knowledge of key research tools. Keen on innovative and agile ways to answer questions, focusing on how insights will be activated
• Ability to effectively communicate and collaborate with key stakeholders (Category Leads, Human Insight leads, Platform Services, Marketing Performance, and IMX leads) and ensure alignment
• Experience in client and agency highly desired
• Experience within the FMCG is an added advantage
• Comfortable in high pressure and uncertain environmentsgo to method of application »

Position Overview:

E2E(End to End) Shopper and Consumer Insights Director  leads insights generation, management and operationalization of critical tracking tools for IMX (Integrated Marketing Experience) and FLM (Front line marketing) in order to shape localized, consumer centric decision making to achieve our ambitions.

What You’ll Do for Us

• Consumer and shopper tool owner: Manage, optimize and operationalize critical tools (BEACH-consumer tracking, HHP) to shape E2E decisions for FLM and IMX
• System partner: Partner with Bottler and WPP to ensure that insights from critical tools are understood and applied
• Recruitment expert: Deepen the knowledge of the Africa operating unit on recruitment understanding and opportunities
• Market expert: Deeply understand market pulse and nuances to shape and define local opportunities and risks
• Portfolio advisor: Unpack and translate portfolio insights into executional opportunities

Role Requirement

• Post Grad degree preferred
• 12-15 years of experience in Consumer Insights and  Shopping insights, preference for additional commercial/ IMX experience
• Commercial acumen and media understanding
• Proven Knowledge of key research tools. Keen on innovative and agile ways to answer questions, focusing on how insights will be activated
• Client and agency experience is an added advantage
• Experience within the FMCG sector is an added advantage
• Ability to effectively communicate and collaborate with key stakeholders (Category Leads O, Human Insight leads, Platform Services, Marketing Performance, Frontline marketing and IMX leads) and ensure alignment
• Comfortable in high pressure and uncertain environments

Welcome to The Coca-Cola Company, where we are not just a beverage company, but a global institution that cherishes innovation and leadership. We are on the lookout for a seasoned Director of Finance with a sharp focus on System Economics. The ideal candidate is a strategic thinker that is ready to provide guidance and insights in the areas of System Economics for the Operating Unit.

What You will Do:

• Responsible to generate insights and scenario planning in the areas of System NSR, Value Chain and P&L in service of the Operating Unit’s performance management and decision-making processes. Partner with senior leaders, Planning, Competitive Analysis and Insights Lead as well as Business Insights Lead and FP&A Lead to manage the financial quantification of Long-Range Plan, Annual Business Plan, Monthly Rolling Estimates grounded and integrated in the overall Business Planning at the Operating Unit level, to drive alignment across multiple senior stakeholders, and to develop the key insights needed to inform strategic and operational actions, including:
  • Coordinate with Business Insights and FP&A leads to prepare and provide local business plan insights assumptions for Long Range Plans, Annual Business Plans and Rolling Estimates.
  • Financial forecasting: analyze forecasts, develop and discuss insights with stakeholders, and plan takeaways for System NSR and System P&L.
  • Actively involved and contribute (co-lead) to the Operating Unit Monthly/Quarterly Performance review routines with franchises, Operating Unit Leadership Team and Center.
  • Comprehend and leverage bottler financials implications as a result of Scenario Planning Modelling, contingency, what if? To drive decisions.
• Responsible for stewardship and optimization of information in the areas of System Value Chain, P&L and Scenario Planning within the OU, including:
  • Design and implement information sharing protocols with all bottlers in the Operating Unit.
  • Drive the Operating Unit Finance Digitalization agenda with regard to System Economics (i.e. System Revenue dashboards, System Economic Tools) as well as integration of those with the other digitalized platforms (e.g. TFS, Hyperion) to support decision-making and productivity. Partner and leverage PS for the deployment and advancement of these tools
  • Secure System P&Ls and insights are purposefully provided and disseminated across all Functions and geographies.
• Responsible for stewarding existing economic models and to drive strategic thinking and roadmap on economic model optimization across all Africa OU bottlers and geographies:
  • Proactively steward and educate the broader organization on the existing economic models to maximize System’s and KO’s returns.
  • Provide thought leadership on the evolutions of existing value sharing models, with bottlers aiming to strike the best possible balance between harmonization and for fit-for-purpose models.
  • Lead discussions with anchor (multi-franchise) bottler on evolution of economic models or any other model with regard to new businesses.

Role Requirement

• Bachelors degree in Finance, Economics or related fields
• >10 years of leadership experience in either senior financial planning/commercial finance roles or in senior strategy roles.
• Extensive leadership and management experience, with ability to work in a diverse cultural environment as a highly efficient communicator and influencer at all levels
• Experience in managing bottling relations
• Profound understanding of existing business and economic models.

Position Overview

This role is responsible for leading the development of Shopper strategies across Africa markets, and development and expansion of new capabilities across the OU(Africa Operating Unit).This role requires a deep understanding of consumer and shopper behavior, market trends, and cultural nuances to create and deliver compelling retail experiences that resonate with the target audiences. The successful candidate will collaborate with cross-functional teams and external partners to increase sales (weekly+/conversion), also driving customer engagement, build brand value, and enhance the overall Shopper and new capabilities, experience in the Africa region.

What you will Do:

• Enable Weekly + growth for the TCCC Brands in Modern trade, Traditional and On-Premise channels, in a context of multiple Shopper choices.
• Accelerate purchase (Weekly+ conversion), also with E-Commerce (including eventual/specific opportunities with Food Service Aggregators).
• Build brand value in Commerce ecosystems, through a brave (differentiated and relevant) and boundless (with Africa scale) approach.
• Delineate human centric and phygital approaches: think on People at the moment of truth, as a Shopper making purchase decisions, driving experiences in their user journeys to increase TCCC Brands consumption and value.
• Contribute to build rituals also in-store when brand strategies imply it.
• Align with the C&CL(Customer & Commercial Leadership) team, the portfolio PICOS (picture of success) detailed per channel and sub-channel for Africa.
• Ensure effectiveness of PICOS, delivering pieces of commerce experiences providing a seamless integration with standards and/or catalog connecting all our expressions towards buyers.
• Develop master graphics to drive impact of our Shopper retail/commerce activities in partner with the design team
• Provide content strategy and the stimuli to boost the Shopper brand activities, namely in-store activations in synergy with C&CL.
• Elaborate the rightful message matrix (per channel and shopper) required for a successful Shopper Retail activation, both from a brand perspective or from a portfolio perspective.
• Change management to deploy and activate the new capabilities needed to deploy in Africa OU.
• Ensure the roll out planes and engagement with key stakeholders to deploy new capabilities across re region such as LearnX, ShopX, ProdX, UMM and others

Role Requirement

Qualifications: Bachelor’s degree

Experience requirement:

• Shopper academic and/or practice savvy: 10 years of minimum experience
• Experiences and content development & management, Digital marketing (including Digital commerce and data-driven marketing knowledge and practice): 8 years of experience.
• Experience in leading roles at Shopper teams: 4 years of experience. Field Marketing experience is a plus.
• Experience in working in cross-functional and cross-geographical teams.

Skills requirement

• Shopper marketing knowledge and practice
• Modern trade channel knowledge and practice
• On-premises channel knowledge and practice
• Traditional channel knowledge and practice
• E-commerce knowledge and practice
• Key-accounts knowledge and practice
• Think beyond POS and instore activation towards a phygital (physical & digital) consumer-to-shopper E2E path to purchase