Role Purpose

The Senior Multimedia Designer delivers high-quality static, motion, video and campaign assets while contributing practical execution input, improving templates and supporting junior creatives. The role is expected to handle complex work with limited supervision and support delivery of client-ready creative output.

Key Responsibilities

High-quality creative execution

• Produce static designs, motion graphics, video edits, animations, layouts, campaign assets and presentation visuals.
• Execute complex or high-value tasks in line with approved creative direction and brand guidelines.
• Perform self-review before submission to reduce errors and rework.

Brief interpretation and execution planning

• Review assigned briefs and clarify gaps early with the Head of Studio/AD.
• Recommend suitable formats, sizes, styles, tools and production approaches.
• Flag technical risks, missing assets or unrealistic timelines early.

Speed, SLA and task discipline

• Plan daily workload based on Monday.com priorities and SLA deadlines.
• Update task statuses, progress and blockers promptly.
• Deliver work within agreed timelines while maintaining quality.

Collaboration and presentation support

• Work with Client Service, Digital, Creative and Production teams as required.
• Prepare neat working files, presentation materials and export formats.
• Support client/internal presentations where execution detail is needed.

Process improvement and reusable assets

• Develop templates, reusable layouts, animation presets, file structures and asset libraries.
• Suggest workflow improvements that reduce turnaround time and maintain consistency.
• Apply new tools and best practices from learning to real work.

Junior support and mentorin

• Review selected junior work and provide practical guidance.
• Share tips, shortcuts, references and technical improvements.
• Support team learning without becoming a bottleneck.

Skills & Competencies

• Minimum diploma or degree in graphic design, multimedia design, motion graphics, animation, visual communication, digital media, creative arts or a related field.
• 3-5 years of agency, creative production, design, motion, multimedia or related experience, with strong portfolio evidence.
• Proficient in Adobe Creative Suite, especially Photoshop, Illustrator, InDesign where applicable, After Effects and Premiere Pro; familiar with Google Workspace, Monday.com and digital platform formats.
• Static design, layout, typography, colour, brand application, motion graphics, animation, basic video editing, export formats and asset adaptation.
• Ability to write and refine simple captions, headlines, presentation wording, supers, basic scripts and content suggestions where required.
• Speed, attention to detail, self-review, deadline management, file organization, communication of blockers and ownership.
• Creative, proactive, reliable, flexible, collaborative, open to critique, calm under pressure and committed to continuous improvement.

Role Purpose

The Account Manager manages assigned client accounts, maintains strong client relationships, ensures effective communication between clients and internal teams, coordinates project delivery, tracks campaign performance against client KPIs, and supports client growth through upselling, cross-selling, RFPs and proposals.

Tier-Based Involvement

Supports Tier 1; owns and leads Tier 2 execution and planning; provides support to juniors for Tier 3.

Key Responsibilities

• Quality control of all client-facing work before delivery.
• Client communication and weekly meetings for assigned accounts.
• RFPs and proposals with the goal of client satisfaction and growth.
• Strategy creation, including 5Cs trends, research and target audience analysis.
• Point of escalation for Account Executives.
• Handling complex briefs including campaigns and DAGs.
• Billing coordination through Zoho and Monday.com.
• Competitor analysis and client account support.
• Managing day-to-day operations of assigned client accounts and developing strong client relationships.
• Monitoring and tracking campaign performance against client KPIs and providing regular updates.

Role Purpose

The PR Account Manager will build and manage TDM’s in-house public relations capability, ensuring that client communication programmes are strategic, credible, well-executed, measurable and aligned to broader digital, creative and media campaigns. The role is responsible for PR strategy, media relations, reputation management, stakeholder communications, campaign execution, quality control and client advisory support. The role must strengthen TDM’s position as a problem-solving agency by moving PR from activity-based execution to insight-led client results, client retention, retainer growth and new business contribution.

Key Responsibilities

• Develop PR strategies, messaging frameworks, press office plans and campaign communication plans aligned to approved client briefs, objectives, budgets and timelines.
• Lead media relations across print, broadcast, online, business, lifestyle, sector and niche media, including building and maintaining credible journalist, editor, producer, influencer and stakeholder relationships.
• Prepare, review and quality-assure press releases, media advisories, statements, opinion pieces, speeches, media briefs, FAQs, holding statements, PR reports and stakeholder communication materials.
• Plan and execute PR activations including launches, press briefings, interviews, roundtables, media tours, partnership announcements and reputation-building campaigns.
• Advise Digital, Client Service and Creative teams on PR scope, risk, timelines, approval requirements, media realities and crisis considerations before client commitments are made.
• Manage PR account timelines, status sheets, issue logs, approvals, client updates and internal coordination in line with TDM’s formal briefing, approval and SLA processes.
• Monitor media coverage, sentiment, share of voice, message pull-through, reputational risks and competitor activity; convert findings into client-ready insights and recommendations.
• Support crisis communication, escalation planning and rapid response through factual assessment, issue tracking, message control and clear internal decision routes.
• Support proposals, pitches, PR retainers and integrated campaign ideas that can help TDM grow client accounts and expand into 360-degree agency services.
• Ensure all work is delivered with TDM’s standards of preparation, accountability, quality, professionalism, compliance and client-facing discipline.

Skills & Competencies

• Degree or diploma in Public Relations, Communications, Journalism, Marketing, Business or a related field.
• Recommended 4+ years’ PR/account management experience, preferably in an agency or fast- paced communications environment.
• Strong media relations, PR planning, corporate communications, campaign execution, writing, editing, message development, crisis communication, media monitoring and reputation management skills.
• Good understanding of Kenyan media, East African business environment, digital media influence, stakeholder mapping and sector- based media engagement.
• Ability to manage multiple clients, budgets, retainers, scopes, timelines, approvals, suppliers and client expectations without compromising quality or profitability.
• Competence in media monitoring tools, Excel/Google Sheets, presentation tools, project/status tracking tools, Zoho/Monday-style workflows and AI-enabled research or drafting tools, subject to human verification.
• Strategic thinking, excellent writing, client advisory confidence, attention to detail, problem-solving, collaboration, accountability, discretion, resilience and professional presence.
• Demonstrates authenticity, innovation, courage, excellence and empowerment through credible advice, clear communication, ownership and consistent follow-through.

Role Purpose

The Data Analyst will strengthen TDM’s data-driven decision-making by converting campaign, audience, media, PR, social, client and business data into clear insights, dashboards and recommendations. The role supports strategy, creative, digital, PR, media buying, client service and management by ensuring that reports move beyond data presentation to business interpretation. The Data Analyst will help TDM measure client results, improve delivery excellence, reduce reporting inconsistencies, support pitches and build repeatable measurement systems for a 360-degree agency model.

Key Responsibilities

• Design measurement frameworks for campaigns, retainers and pitches, including clear objectives, KPIs, data sources, tagging requirements, baselines and reporting cadence.
• Collect, clean, validate and analyse data from digital platforms, websites, social analytics, media reports, PR coverage, influencer reports, client datasets, CRM exports and internal performance records.
• Build dashboards, campaign reports, monthly retainer reports, quarterly business reviews and post-campaign analyses that are accurate, visual, executive-ready and decision-useful.
• Work with media, PR, digital, creative and client service teams to define what success means before campaigns go live and to ensure tracking requirements are in place early.
• Analyse campaign performance, customer/audience behaviour, content performance, media efficiency, sentiment, share of voice, conversion funnels and competitor activity to generate actionable recommendations.
• Support proposal development with audience insights, category research, competitor benchmarking, performance benchmarks, market context and evidence-based recommendations.
• Establish data quality checks, data dictionaries, reporting templates, UTM/tagging governance, dashboard standards and version control to reduce errors and inconsistencies.
• Use AI and automation responsibly to speed up data cleaning, pattern detection, reporting and analysis while independently validating conclusions before client use.
• Train and support teams on data interpretation, reporting discipline, dashboard use and the difference between activity metrics and business outcomes.
• Maintain confidentiality, ethical data handling, source documentation and clear assumptions in all analyses and client-facing outputs.

Skills & Competencies

• Degree or diploma in Data Science/Analytics, Statistics, Business Analytics, Marketing, Economics, Computer Science, Finance or a related field.
• Recommended 3+ years’ analytics/reporting experience, preferably in marketing, media, agency or client advisory environments.
• Strong Excel/Google Sheets Analytic Platforms Knowledge, data cleaning, dashboarding, visualisation, statistical thinking, data interpretation and reporting skills. SQL, Python or R is an added advantage.
• Good understanding of digital campaign metrics, GA4, social analytics, paid media reports, website analytics, PR/media metrics, influencer metrics, lead funnels and campaign attribution limitations.
• Experience with Looker Studio, Power BI or similar BI tools; GA4; platform dashboards; CRM exports; social analytics; project tracking tools; and responsible AI-enabled data support.
• Strong attention to data privacy, confidentiality, source documentation, assumption disclosure, quality assurance and responsible use of client data.
• Curiosity, structured thinking, attention to detail, problem-solving, independence, collaboration, accuracy, commercial awareness and willingness to challenge weak assumptions respectfully.
• Demonstrates authenticity through honest reporting, innovation through better measurement, courage through evidence-led recommendations, excellence through accuracy and empowerment through data literacy support.

Role Purpose

The Media Buyer & Planner will lead planning, buying, placement, optimization and reporting of media campaigns across both digital and traditional channels. The role covers paid social, search, display, programmatic, online video and other digital platforms, while also managing traditional media such as TV, radio, print, outdoor, digital out-of-home, cinema and other offline placements. The role must ensure that media budgets are converted into measurable client results through insight-led planning, disciplined buying, placement verification, performance optimization, cost control, supplier management and clear post-campaign reporting.

Key Responsibilities

• Translate campaign objectives, target audiences, budgets and client priorities into integrated media strategies, channel recommendations, flighting plans and media schedules.
• Prepare media plans covering digital and traditional channels, including audience rationale, budget allocation, reach/frequency assumptions, expected outcomes, buying approach and reporting metrics.
• Negotiate media rates, discounts, value-adds, bonus spots, placements, packages and supplier terms while protecting TDM’s commercial margins and client value.
• Book and manage traditional media placements including TV, radio, print, outdoor, digital out-of-home, cinema and other offline media, ensuring approved schedules, insertion orders and placement confirmations are properly documented.
• Set up, monitor and optimize digital media campaigns across relevant platforms, including budget pacing, targeting, creative trafficking, tagging, optimization, frequency control and performance reporting.
• Coordinate with Creative, Digital, PR, Client Service and Data Analytics teams to ensure briefs, assets, tracking links, campaign timelines, approvals and reporting inputs are complete before media goes live.
• Maintain media supplier records, rate cards, placement records, campaign files, proof of performance and reconciliations between approved plans, booked media and actual delivery.
• Track live campaign performance and recommend practical optimizations to improve reach, engagement, conversion, cost efficiency, brand safety and client results.

Skills & Competencies

• Degree or diploma in Marketing, Media, Advertising, Communications, Business, Statistics or a related field.
• Recommended 4+ years’ media planning/buying experience covering both digital and traditional media.
• Hands-on experience planning, setting up, optimizing and reporting paid campaigns across platforms such as Meta, Google, YouTube, TikTok, LinkedIn, programmatic/display and other relevant digital channels.
• Strong understanding of TV, radio, print, outdoor, digital out-of-home, cinema and other offline media buying, including schedules, rate cards, insertion orders, proof of performance and make-good processes.
• Comfortable with reach, frequency, GRPs/TVRs where applicable, impressions, CPM, CPC, CPV, CTR, CPA, ROAS, pacing, variance analysis and post-campaign performance interpretation.
• Strong negotiation, budget management, supplier management, documentation, margin awareness and reconciliation discipline.
• Advanced Excel/Google Sheets, platform ad managers, Google Analytics/GA4 familiarity, Looker Studio or dashboard tools, media monitoring/reporting tools, project tracking tools and responsible AI- assisted planning or analysis.
• Analytical thinking, negotiation, attention to detail, speed, accountability, problem-solving, collaboration, client-facing confidence and ability to explain media decisions in simple business language.
• Demonstrates excellence through accuracy, innovation through better planning, courage through clear recommendations, authenticity in reporting and empowerment through collaborative execution.

Role Purpose

The Publication Designer delivers high-quality, creative publication design and graphic design work to our clients through strong visual execution, attention to detail, and speed of delivery.

Key Responsibilities

• Collaborate with our dynamic team to ensure design consistency, creative excellence, and brand alignment across all deliverables.
• Develop compelling designs and visual content for print and digital media, applying graphic design fundamentals and publication layout skills where required.
• Design and adapt annual reports, brochures, newsletters, company profiles, pitch documents, magazines, proposals, case studies, and other long-form materials during publication cycles, while supporting general graphic design work when publications are off-cycle.
• Prepare accurate final artwork for print and digital publishing, including pagination, margins, bleeds, image resolution, colour settings, packaging, and version control.
• Stay abreast of current industry standards, emerging technologies, publication design trends, social media trends, and market dynamics.

Skills & Competencies

• Strong conceptual thinking, publication layout judgement, typography skills, artistic skills, and overall design skills.
• Strong communication skills, with the ability to interpret briefs, ask the right clarification questions, and explain design rationale clearly.
• Strong initiative and teamwork, including close collaboration with creatives, account teams, copywriters, strategists, and production partners.
• Strong eye for layout consistency, spelling/formatting alignment, pagination, spacing, image quality, and final artwork accuracy.
• Trustworthy and consistent in delivering quality work within agreed timelines and review cycles.
• Expertise in Adobe Creative Suite, particularly InDesign, Illustrator, and Photoshop; working knowledge of print-ready and digital publishing file requirements.
• Willingness to work smart and put in the extra hours when needed, especially around major publication deadlines.
• Self-driven with a knack for bringing fresh design ideas, layout improvements, and production efficiencies to the table.
• Maintains composure and performance under pressure, especially where publication deadlines and multiple revision cycles are involved.
• Welcomes constructive criticism and adapts quickly to internal, client, and proofing feedback.