Role Purpose:

The Sales Executive will be responsible for managing existing high-end client accounts, driving new sales opportunities, and identifying growth potential within the luxury alcoholic beverage segment. This role requires a deep understanding of premium brands, strong relationship management skills, and the ability to meet and exceed sales targets in the on-trade and wholesale channels.

Key Responsibilities

Client Relationship Management:

• Manage and cultivate relationships with existing clients, including upscale bars, restaurants, clubs, and wholesalers, to ensure satisfaction and repeat business.
• Provide continuous support to clients, ensuring they are well-informed about product offerings, promotions, and new launches.

Sales Growth:

• Identify and pursue new sales opportunities within the luxury alcoholic beverage market to expand the customer base.
• Develop and execute strategies to identify growth areas and maximize sales in assigned territories.

Market Analysis:

• Stay informed about market trends, competitor activities, and customer preferences to identify challenges and opportunities.
• Use market insights to tailor sales approaches and strategies for premium and luxury clients.

Performance Monitoring:

• Track sales performance and institute corrective actions to achieve and exceed targets.
• Prepare and submit detailed reports on sales activities, client feedback, and market conditions.
• Brand Representation:
• Serve as a brand ambassador for luxury wines and spirits, ensuring the products are presented and promoted appropriately in on-trade outlets.
• Participate in high-end events, tastings, and activations to support brand visibility and engagement.

Qualifications and Experience:

• Bachelors degree in Sales, Marketing, Business Administration, or a related field.
• Minimum of 2 years of sales experience in the FMCG sector, specifically in the premium or luxury alcoholic beverages industry.
• Proven experience working with upscale on-trade outlets, wholesalers, and distributors of high-end wines and spirits.
• A deep understanding and appreciation of luxury alcoholic brands.

Skills and Competencies:

• Relationship Management: Exceptional interpersonal skills and the ability to build and maintain long-term relationships with high-end clients.
• Sales Expertise: Strong ability to identify opportunities, negotiate deals, and close sales effectively within the luxury segment.
• Market Savvy: Good understanding of the premium alcoholic beverage market, trends, and customer preferences.
• Communication Skills: Excellent verbal and written communication skills to engage effectively with clients and internal teams.
• Organizational Skills: Strong time management and organizational abilities to manage multiple clients and sales activities.
• Self-Motivation: Goal-driven, proactive, and able to work independently to achieve targets.
• Presentation Skills: Ability to represent luxury brands professionally during client meetings, events, and activations.

Role Purpose:

The Trade Sales Manager will oversee the activities of a designated sales channel, ensuring the implementation of effective sales and marketing strategies. This role involves managing a team of sales executives, driving growth in the FMCG and luxury beverage sectors, and building strong relationships with clients, including wholesalers, distributors, and on-trade outlets such as restaurants, bars, and clubs.

Key Responsibilities:

Sales Strategy and Execution:

• Develop and implement sales strategies to achieve volume and profitability targets.
• Execute marketing campaigns that enhance brand visibility and market reach.
• Analyze market trends, competition, and consumer behavior to identify opportunities and challenges.
• Achieve sales objectives by managing and growing the on-trade and wholesale channels.

Team Management:

• Lead and mentor a team of sales executives, setting clear objectives and ensuring performance targets are met.
• Provide training and support to develop team skills in sales, product knowledge, and customer engagement.
• Conduct regular team meetings and performance evaluations, addressing any issues promptly.

Client Relationship Management:

• Build and maintain strong relationships with clients, including on-trade outlets, wholesalers, and distributors.
• Ensure consistent client support and handle any inquiries or issues professionally.
• Represent the company at events, promotions, and in the nightlife sector to strengthen client engagement.

Reporting and Analysis:

• Prepare detailed monthly sales reports and performance analyses for the General Manager.
• Monitor sales data to track progress and adjust strategies as necessary.

Brand Management:

• Strengthen the positioning and image of the company’s brands, particularly luxury wines and spirits.
• Ensure effective promotion and visibility of products in the target market.

Qualifications and Experience:

• Bachelors degree in Marketing, Business Administration, or a related field.
• At least 3 years of experience in sales or marketing within the FMCG or beverage industry.
• Proven experience managing on-trade outlets, wholesalers, and distributors.
• Strong understanding of the luxury wines and spirits market.
• Proficiency in English and Swahili.

Skills and Competencies:

• Strong leadership and team management skills.
• Excellent communication and interpersonal abilities.
• Extroverted personality with a passion for the nightlife industry (restaurants, bars, and clubs).
• Strategic thinker with the ability to analyze market data and identify opportunities.
• Ability to build effective relationships across all levels of the organization.

Key Responsibilities:

Brand Management & Marketing (50%):

• Develop and execute compelling brand plans aligned with the broader strategies, addressing local market opportunities and objectives.
• Lead the execution of 360° brand programs (ATL/BTL) to drive growth and build brand equity.
• Collaborate with regional teams to ensure local implementation of global/regional PR plans, trade activities, and marketing campaigns.
• Oversee the creation and execution of large-scale activations, including media campaigns, pop-up events, and partnerships.
• Develop and implement integrated communication strategies with the Communications Team and media agency.
• Drive digital marketing initiatives, including social media activations and CRM, ensuring brand consistency.
• Track performance and adjust strategies to optimize results.
• Ensure proper brand representation during BTL activations and venue selection.

Strategic Business Planning (20%):

• Manage brand A&P in collaboration with the Market Manager, setting KPIs and tracking ROI.
• Analyze program results and recommend adjustments to meet brand goals.

Leadership and Education (20%):

• Act as the local brand expert and lead team efforts in key brand projects and strategies.
• Foster product expertise through training, market visits, and customer interactions.
• Deliver internal brand training and uphold the brands image locally.

Performance Management & Monitoring (10%):

• Monitor monthly performance, identify issues and opportunities, and report on brand performance.
• Utilize external data to analyze brand positioning relative to competitors.
• Share monthly reports and insights by the 10th of each month.

Qualifications:

• Experience: Minimum of 5 years in brand management, marketing, or communications, preferably in the luxury goods, high-end beverages, or premium lifestyle sectors.
• Industry Knowledge: Extensive experience with luxury brands, particularly in alcoholic beverages or related high-end consumer goods. A deep understanding of the luxury consumers mindset, values, and purchasing behavior is crucial.
• Strategic Mindset: Strong ability to think strategically and creatively to drive growth in a competitive luxury market. Familiarity with the nuances of luxury brand development and consumer engagement is essential.
• Communication Skills: Exceptional written and verbal communication skills with a sophisticated understanding of luxury brand storytelling and a keen eye for detail in all creative outputs.
• Education: A degree in Marketing, Business, Communications, or related fields.
• Passion for Luxury: A true passion for the world of luxury, fine spirits, and premium products. An innate understanding of the refined tastes and exclusive experiences that define a high-end brand.

Role Purpose:

The Sales Executive will be responsible for managing existing high-end client accounts, driving new sales opportunities, and identifying growth potential within the luxury alcoholic beverage segment. This role requires a deep understanding of premium brands, strong relationship management skills, and the ability to meet and exceed sales targets in the on-trade and wholesale channels.

Key Responsibilities

Client Relationship Management:

• Manage and cultivate relationships with existing clients, including upscale bars, restaurants, clubs, and wholesalers, to ensure satisfaction and repeat business.
• Provide continuous support to clients, ensuring they are well-informed about product offerings, promotions, and new launches.

Sales Growth:

• Identify and pursue new sales opportunities within the luxury alcoholic beverage market to expand the customer base.
• Develop and execute strategies to identify growth areas and maximize sales in assigned territories.

Market Analysis:

• Stay informed about market trends, competitor activities, and customer preferences to identify challenges and opportunities.
• Use market insights to tailor sales approaches and strategies for premium and luxury clients.

Performance Monitoring:

• Track sales performance and institute corrective actions to achieve and exceed targets.
• Prepare and submit detailed reports on sales activities, client feedback, and market conditions.
• Brand Representation:
• Serve as a brand ambassador for luxury wines and spirits, ensuring the products are presented and promoted appropriately in on-trade outlets.
• Participate in high-end events, tastings, and activations to support brand visibility and engagement.

Qualifications and Experience:

• Bachelors degree in Sales, Marketing, Business Administration, or a related field.
• Minimum of 2 years of sales experience in the FMCG sector, specifically in the premium or luxury alcoholic beverages industry.
• Proven experience working with upscale on-trade outlets, wholesalers, and distributors of high-end wines and spirits.
• A deep understanding and appreciation of luxury alcoholic brands.

Skills and Competencies:

• Relationship Management: Exceptional interpersonal skills and the ability to build and maintain long-term relationships with high-end clients.
• Sales Expertise: Strong ability to identify opportunities, negotiate deals, and close sales effectively within the luxury segment.
• Market Savvy: Good understanding of the premium alcoholic beverage market, trends, and customer preferences.
• Communication Skills: Excellent verbal and written communication skills to engage effectively with clients and internal teams.
• Organizational Skills: Strong time management and organizational abilities to manage multiple clients and sales activities.
• Self-Motivation: Goal-driven, proactive, and able to work independently to achieve targets.
• Presentation Skills: Ability to represent luxury brands professionally during client meetings, events, and activations.

Role Purpose:

The Sales Executive will be responsible for managing existing high-end client accounts, driving new sales opportunities, and identifying growth potential within the luxury alcoholic beverage segment. This role requires a deep understanding of premium brands, strong relationship management skills, and the ability to meet and exceed sales targets in the on-trade and wholesale channels.

Key Responsibilities

Client Relationship Management:

• Manage and cultivate relationships with existing clients, including upscale bars, restaurants, clubs, and wholesalers, to ensure satisfaction and repeat business.
• Provide continuous support to clients, ensuring they are well-informed about product offerings, promotions, and new launches.

Sales Growth:

• Identify and pursue new sales opportunities within the luxury alcoholic beverage market to expand the customer base.
• Develop and execute strategies to identify growth areas and maximize sales in assigned territories.

Market Analysis:

• Stay informed about market trends, competitor activities, and customer preferences to identify challenges and opportunities.
• Use market insights to tailor sales approaches and strategies for premium and luxury clients.

Performance Monitoring:

• Track sales performance and institute corrective actions to achieve and exceed targets.
• Prepare and submit detailed reports on sales activities, client feedback, and market conditions.
• Brand Representation:
• Serve as a brand ambassador for luxury wines and spirits, ensuring the products are presented and promoted appropriately in on-trade outlets.
• Participate in high-end events, tastings, and activations to support brand visibility and engagement.

Qualifications and Experience:

• Bachelors degree in Sales, Marketing, Business Administration, or a related field.
• Minimum of 2 years of sales experience in the FMCG sector, specifically in the premium or luxury alcoholic beverages industry.
• Proven experience working with upscale on-trade outlets, wholesalers, and distributors of high-end wines and spirits.
• A deep understanding and appreciation of luxury alcoholic brands.

Skills and Competencies:

• Relationship Management: Exceptional interpersonal skills and the ability to build and maintain long-term relationships with high-end clients.
• Sales Expertise: Strong ability to identify opportunities, negotiate deals, and close sales effectively within the luxury segment.
• Market Savvy: Good understanding of the premium alcoholic beverage market, trends, and customer preferences.
• Communication Skills: Excellent verbal and written communication skills to engage effectively with clients and internal teams.
• Organizational Skills: Strong time management and organizational abilities to manage multiple clients and sales activities.
• Self-Motivation: Goal-driven, proactive, and able to work independently to achieve targets.
• Presentation Skills: Ability to represent luxury brands professionally during client meetings, events, and activations.

Role Purpose:

The Sales Executive will be responsible for managing existing high-end client accounts, driving new sales opportunities, and identifying growth potential within the luxury alcoholic beverage segment. This role requires a deep understanding of premium brands, strong relationship management skills, and the ability to meet and exceed sales targets in the on-trade and wholesale channels.

Key Responsibilities

Client Relationship Management:

• Manage and cultivate relationships with existing clients, including upscale bars, restaurants, clubs, and wholesalers, to ensure satisfaction and repeat business.
• Provide continuous support to clients, ensuring they are well-informed about product offerings, promotions, and new launches.

Sales Growth:

• Identify and pursue new sales opportunities within the luxury alcoholic beverage market to expand the customer base.
• Develop and execute strategies to identify growth areas and maximize sales in assigned territories.

Market Analysis:

• Stay informed about market trends, competitor activities, and customer preferences to identify challenges and opportunities.
• Use market insights to tailor sales approaches and strategies for premium and luxury clients.

Performance Monitoring:

• Track sales performance and institute corrective actions to achieve and exceed targets.
• Prepare and submit detailed reports on sales activities, client feedback, and market conditions.
• Brand Representation:
• Serve as a brand ambassador for luxury wines and spirits, ensuring the products are presented and promoted appropriately in on-trade outlets.
• Participate in high-end events, tastings, and activations to support brand visibility and engagement.

Qualifications and Experience:

• Bachelors degree in Sales, Marketing, Business Administration, or a related field.
• Minimum of 2 years of sales experience in the FMCG sector, specifically in the premium or luxury alcoholic beverages industry.
• Proven experience working with upscale on-trade outlets, wholesalers, and distributors of high-end wines and spirits.
• A deep understanding and appreciation of luxury alcoholic brands.

Skills and Competencies:

• Relationship Management: Exceptional interpersonal skills and the ability to build and maintain long-term relationships with high-end clients.
• Sales Expertise: Strong ability to identify opportunities, negotiate deals, and close sales effectively within the luxury segment.
• Market Savvy: Good understanding of the premium alcoholic beverage market, trends, and customer preferences.
• Communication Skills: Excellent verbal and written communication skills to engage effectively with clients and internal teams.
• Organizational Skills: Strong time management and organizational abilities to manage multiple clients and sales activities.
• Self-Motivation: Goal-driven, proactive, and able to work independently to achieve targets.
• Presentation Skills: Ability to represent luxury brands professionally during client meetings, events, and activations.