Job Purpose Statement

The Head of Lifestyle role is to develop and implement strategies that enhance user engagement and drive long-term loyalty within our lifestyle platform. This role’s purpose is creating personalized experiences through merchant partnerships, managing community engagement, and ensuring users are actively involved with the platform. The role requires a deep understanding of user behaviour, excellent communication skills, and a passion for the lifestyle segment (e.g., wellness, fitness, travel, fashion, and other lifestyle-related categories).

Key Accountabilities (Duties and Responsibilities)

Financial (40%)

• Growth Strategy Development: Develop and execute strategies for user growth and engagement in lifestyle categories (e.g., fitness, health, travel, fashion, wellness). Identify growth opportunities through market research, user data, and competitor analysis.
• User Acquisition & Retention: Optimize acquisition channels (e.g., paid media, social media, influencer marketing) and create personalized retention strategies to improve user engagement and lifetime value.
• Campaign Management: Lead digital marketing campaigns (email, content, social, SEO) and implement loyalty and referral programs.
• User Engagement Strategy: Develop engagement strategies to drive retention, interaction, and brand loyalty. Manage programs like personalized recommendations, in-app events, and challenges.
• Content and Community Management: Collaborate with content, social media, and community teams to create lifestyle-focused content and oversee community-building initiatives.
• Personalization & User Experience: Use user data to tailor engagement initiatives and develop dynamic user journeys.
• Campaign Execution: Design and execute engagement campaigns across multiple channels.
• Data Analysis & Insights: Analyze user behavior data to optimize strategies and measure engagement effectiveness.
• Loyalty Programs: Develop and manage loyalty programs and referral initiatives.
• Brand Ambassador & Influencer Engagement: Build relationships with influencers and brand ambassadors.
• Event Planning & Execution: Plan and execute in-app or virtual events and challenges.

Internal Business Processes (25%)

• Cross-functional Collaboration: Collaborate with product, data science, technology, commercial, and marketing teams to align platform features and campaigns with user needs. Provide feedback to refine platform features and ensure a personalized user experience.

Customer (25%)

• Data-driven Decision Making: Analyze user data to identify trends, track KPIs, and drive improvements. Use A/B testing and behavioral analysis to optimize platform experiences.
• Brand Positioning & Content: Develop messaging and content tailored to the lifestyle segment. Work with content teams to deliver compelling content.
• Market Research & Trendspotting: Monitor industry trends and competitor activity to ensure competitive and relevant offerings. Propose new features or enhancements based on market insights.

Learning and Growth (10%)

• Self-development: Commit to self-development and developing others, building long-term staff capability.
• Industry Research: Stay updated on digital trends and technology to inform content and engagement strategy.

Job Specifications

• Education: The Head of Lifestyle must have a master’s degree in marketing, Business Administration, Communication, or a related field. Equivalent working experience is also acceptable.
• Experience: The candidate must have at least 10 years of experience in marketing, including online marketing, digital acquisitions, website management, paid marketing, or Marketing Partnerships at a senior level. They should have a proven track record in launching and driving brand and communication campaigns, building relationships in competitive markets, and delivering sustainable improvements in marketing ROI. Experience in managing budgets for high-value business projects is a bonus.
• Communication Skills: Exceptional verbal and written communication skills are essential. The candidate must be able to convey information clearly and deliver reports and presentations to various audiences.
• Ms Office/Software: Proficiency in Ms Word, PowerPoint, and Ms Excel is required for creating engaging branding materials, reports, and presentations. Proficiency in Adobe Creative Suite is also necessary.
• Analytical/Technical Skills: The candidate must demonstrate the ability to analyze research data and provide actionable insights. They should have experience with CRM systems, databases, and marketing automation.
• Creative and Strategic Thinker: Ability to develop and execute campaigns that align with lifestyle users’ needs and interests.
• User-Centric: A passion for understanding user behavior and creating resonant experiences.
• Data-Driven: Strong analytical skills to interpret data and refine engagement strategies.
• Collaborative: Ability to work effectively with cross-functional teams to deliver seamless engagement initiatives.
• Proactive and Results-Oriented: Initiative to identify new engagement opportunities and achieve measurable results.
• Interpersonal Skills: Enthusiastic, consumer-oriented, problem-solving skills, ability to handle multiple projects, prioritize, meet deadlines, self-motivated, proactive, and comfortable in group settings.
• Leadership/People Skills: Exceptional leadership skills to influence and unify a team. Ability to form meaningful relationships and earn trust from juniors, seniors, and external partners.

Job Purpose Statement

• This role provides design leadership across LOOP DFS Limited’s digital business by shaping how financial products are envisioned, designed, and experienced by customers. It includes leading and supervising the following key performance areas:

Strategic Leadership and User Research:

• Drive the product design strategy with a user-first approach, championing impactful user research that informs experience design across all touchpoints.

Team Management & Development:

• Inspire and manage a high-performing team of UI/UX designers and researchers, supporting talent growth while ensuring timely and excellent design execution.

Product Design & Execution:

• Oversee end-to-end design delivery with a sharp focus on UI quality, usability, accessibility, and innovation. Ensure product experiences are consistent with brand identity and user needs.

Cross-Functional Collaboration:

• Work closely with product, engineering, marketing, and business teams to ensure design is integrated across the product lifecycle and supports business growth.

Brand Stewardship:

• Ensure all digital touchpoints align with LOOP DFS brand standards while evolving design systems and the company’s digital presence.

Key Accountabilities (Duties and Responsibilities)

Financial (10%)

• Ensure design processes are cost-effective and contribute to reducing inefficiencies in product development. Minimize outsourced work by building internal capability.

Internal Business Processes (75%)

Design Strategy (20%)

• Define and maintain a scalable design framework rooted in user research. Lead UI/UX strategy to support evolving digital financial products.

Team Development (20%)

• Coach and mentor the design team, implement performance reviews, and foster a collaborative team environment focused on excellence and innovation.

Execution & Delivery (20%)

• Lead design from concept to execution. Oversee research and testing. Ensure all deliverables meet timelines, accessibility standards, and product goals.

Cross-Team Collaboration (15%)

• Integrate design into product roadmaps. Translate business objectives into actionable design initiatives. Maintain alignment between teams.

Customer (5%)

• Translate user feedback and market insights into design decisions. Promote human-centered design that delivers seamless, engaging experiences for all LOOP users.

Learning and Growth (10%)

• Support design career paths, establish a feedback culture, and ensure team members meet professional development goals. Promote awareness of design trends and tools.

Job Specifications

Academic:

• Bachelor’s or master’s in Human-Computer Interaction, Design, or related discipline.

Professional:

• 8+ years of design experience with strong UI/UX and user research focus.
• Leadership experience in managing design teams.
• Strong portfolio and expertise in tools such as Figma, Adobe Suite, or Sketch.

Industry:

• Experience in fintech or digital platforms is highly desirable.

Job Purpose Statement

The Solutions Architect will be responsible for developing technical solutions to problems and opportunities presented by the Business. Functional and non-functional aspects of the technical solutions should be considered utilising the available technology assets. The role will act as the technical lead for major system projects and will provide technical direction and proposals to meet the new business requirements or cover an existing functionality gap.

Key Accountabilities (Duties and Responsibilities)

• Translate documented business requirements into functional and non-functional technical requirements for development/implementation.
• Work with business and all technical teams with an interest in the design of the solutions to ensure they are easy to operate and maintain while keeping in line to NCBA’s security standards.
• Support project management- Provide technical oversight on projects and ensure that requirements are in alignment with business strategies and business architecture roadmap/framework
• Translate strategic initiatives into delivery-focused change initiatives, while translating business processes and issues into effective conceptual and logical models.
• Independently manage conflict among diverse cross portfolio stakeholders related to competing interests and requirements. Able to help stakeholders objectively examine real needs versus wants and ways to collaborate to achieve win/win resolutions.
• Reviewing development to ensure what is delivered is as per the agreed architecture, technical requirements and is also in line with the Business intent.  The review should be done with every iteration or change from Business requirements.
• Set baseline through introduction of standards and working practices such as coding standards, design principles and tools.
• Experimenting by building prototypes, frameworks and foundations to be consumed by the technical team.
• Propose architectural improvements.
• Participating in technology selection-Participate in identifying fit for purpose technologies solutions for Digital Business.

Job Specifications

Academic:

• A Bachelor’s degree in Computer Science, Computer Engineering, Information Technology or related field of study from a recognized university.
• At least one certification from the following CBAP, TOGAF, ITIL Foundation or Design Thinking and Innovation.

Desired work experience:

• At least 3 years background in software development inclusive of databases, applications, infrastructure, cloud technologies.

Technical Competencies: 

• Experience in software development lifecycle management using waterfall, agile & hybrid methodologies.
• Familiarity with DevOps, Agile working and CICD.
• Proven track record in designing and implementing mass market complex projects within the financial services industry.
• Ability to communicate and influence even in ambiguous environments with no formal authority.
• Excellent planning and organizational skills with ability to breakdown complex items to actionable elements.

Job Purpose Statement

• The Brand and Insights Lead is a pivotal role within the Brand and Communication function, responsible for understanding what motivates our target audience and developing marketing campaigns that position our brand accordingly.
• These campaigns will drive customer engagement and further define our brand’s reputation and image in the market. This role involves planning and executing offline and online brand activities for both internal and external customers.
• Additionally, the role encompasses social engagement and influencer management through content generation, social media channel management, and community development with influencers/tribes. The Brand and Insights Lead will also build go-to-market campaigns and lead holistic product release strategies for LOOP DFS Products.
• The ideal candidate will possess strong marketing and brand-building skills, creative thinking, and the ability to execute strategy effectively.

Key Accountabilities (Duties and Responsibilities)

Financial | 40%

• Define brand positioning, tonality, and values, ensuring consistency across all platforms.
• Manage key brand assets, ensuring they are up-to-date and deliver expected business value.
• Build and execute a cohesive social media strategy that drives engagement in the financial sector and manage the social media calendar.
• Oversee all user-facing content across channels, from blogs to in-app shorts.
• Collaborate with the Communication and Business Teams to design, track, and evaluate performance metrics for content.
• Plan, implement, and measure all content-related activities across different channels.
• Conduct consumer and market research to identify current brand positioning and opportunity areas.
• Design a research-based, country-specific brand strategy.

Internal Business Processes | 25%

• Develop and execute marketing campaigns to communicate our brand message.
• Communicate our brand personality internally and align the company around foundational ideas.
• Ensure timely preparation of annual marketing plans focused on supporting Business Units in achieving their revenue objectives.
• Lead client/agency relationships for assigned product portfolios, ensuring the best possible output and prices for LOOP DFS.
• Collaborate with the Communication Lead to align marketing and communication initiatives across all platforms.

Customer | 25%

• Design innovative and engaging campaigns and promotions to achieve customer growth targets.
• Document brand guidelines and ensure adherence by all internal parties.
• Ensure content consistency across all communication channels.
• Monitor and report customer sentiments on all digital channels and take recovery action on negative sentiments.

Learning and Growth | 10%

• Demonstrate a commitment to self-development and developing others, building long-term staff capability and competency within and beyond the team.
• Stay abreast of the latest digital trends and technology through industry research to inform content and communication strategy.

Job Specifications

Qualification and Experience Requirements:

• University degree or equivalent in Business, Marketing, or Communications.
• 5+ years of experience in the B2C online space, including social media management, brand, and content management.
• Extensive experience in writing content for brand growth and product marketing.
• Demonstrated creativity and out-of-the-box thinking.
• Excellent written and verbal communication skills.
• Customer-driven approach with a proven record in effective brand storytelling.
• Extremely detail-oriented.
• Strong interpersonal skills for managing multiple stakeholders.
• Prior startup/fintech experience is a plus.
• Solid knowledge of media (online and offline).
• Ability to manage and influence agencies, teams, and stakeholders at all levels.
• Sound time management and prioritization skills.
• Budget management experience.
• Team collaboration skills.
• Adaptability to change.
• Preferably, agency experience with a background in copywriting, art direction/design, or client management.

Professional Training:

• Understanding of the financial services industry and fintech development in Kenya and Africa.