what we’re looking for
A category builder with a P&L mindset

• You have run category or brand portfolios in FMCG and can show how your strategy, pricing and portfolio choices moved revenue, share and margin — not just awareness.

ESSENTIAL QUALIFICATIONS & EXPERIENCE

• Bachelor’s degree in Marketing, Business, Commerce or a related field; professional or postgraduate Marketing qualification advantageous
• Minimum 7–8 years’ progressive FMCG Marketing, Category or Brand experience
• Demonstrated experience managing category strategy, portfolio, innovation and financial performance
• Experience leading brands, people and cross-functional projects
• FMCG experience essential; food manufacturing or food-category experience strongly preferred

Food is your category

• Capwell has a strong preference for leaders from food manufacturing or food categories —flour, rice, grains, staples, snacks or adjacent. You understand the economics of staple foods and the shoppers who buy them.

TECHNICAL COMPETENCIES

• Category strategy
• P&L and commercial analysis
• Consumer and shopper insight
• Portfolio architecture
• Pricing and pack architecture
• Innovation / NPD
• Integrated marketing planning
• Marketing ROI

LEADERSHIP COMPETENCIES

• Strategic thinking
• Commercial judgement
• Consumer orientation
• People leadership
• Analytical thinking
• Influencing
• Collaboration
• Decision-making
• Execution discipline

Purpose

• Lead Capwell’s shopper marketing agenda —translate category and brand strategy into shopper, channel and point-of-purchase programmes that influence choice and conversion. The integration point between Marketing and Commercial

Experience

• 5–7+ years’ FMCG with substantial shopper / trade marketing, category, brand or commercial activation exposure; strong GT and MT knowledge

COMPETENCIES

• Technical: shopper marketing and insight
• Commercial Analytics · Marketing ROI
• Budget Management Behavioural: Commercial Orientation
• Shopper Focus · Strategic And Analytical Thinking
• Influencing Without Authority
• Collaboration
• Negotiation
• Execution Discipline
• Accountabilit

Purpose

• Lead Capwell’s experiential agenda —design and deliver distinctive consumer experiences across sampling, roadshows, events and sponsorship that drive trial, engagement and brand relevance.

Experience

• 5+ years in experiential, consumer or brand activation, preferably FMCG; proven agency, budget and multi-activation project management

what we’re looking for
A category builder with a P&L mindset

• You have run category or brand portfolios in FMCG and can show how your strategy, pricing and portfolio choices moved revenue, share and margin — not just awareness.

ESSENTIAL QUALIFICATIONS & EXPERIENCE

• Bachelor’s degree in Marketing, Business, Commerce or a related field; professional or postgraduate Marketing qualification advantageous
• Minimum 7–8 years’ progressive FMCG Marketing, Category or Brand experience
• Demonstrated experience managing category strategy, portfolio, innovation and financial performance
• Experience leading brands, people and cross-functional projects
• FMCG experience essential; food manufacturing or food-category experience strongly preferred

Food is your category

• Capwell has a strong preference for leaders from food manufacturing or food categories —flour, rice, grains, staples, snacks or adjacent. You understand the economics of staple foods and the shoppers who buy them.

TECHNICAL COMPETENCIES

• Category strategy
• P&L and commercial analysis
• Consumer and shopper insight
• Portfolio architecture
• Pricing and pack architecture
• Innovation / NPD
• Integrated marketing planning
• Marketing ROI

LEADERSHIP COMPETENCIES

• Strategic thinking
• Commercial judgement
• Consumer orientation
• People leadership
• Analytical thinking
• Influencing
• Collaboration
• Decision-making
• Execution discipline