Role Purpose

• The Showroom Manager will be responsible for overseeing showroom operations, driving sales growth, managing teams, and ensuring an exceptional customer experience. This role requires a commercially minded leader with strong retail management experience, preferably within the ceramic tiles or sanitary ware industry, and the flexibility to work across different markets.

Key Responsibilities

Sales & Marketing

• Lead showroom sales and marketing activities to achieve and exceed assigned targets.
• Plan and execute promotional campaigns within approved budgets.
• Develop and implement effective product promotion and sales strategies.

Showroom Operations

• Establish and maintain daily, weekly, and monthly reporting systems.
• Ensure compliance with company policies, procedures, and operational standards.
• Supervise IT systems and ensure showroom equipment is properly maintained.

Inventory Management

• Monitor stock movement and inventory levels to prevent shortages or overstocking.
• Coordinate with suppliers and internal teams to ensure timely replenishment.
• Ensure accurate product labeling, organized storage, and attractive product displays.

Customer Service & Order Management

• Lead sales and service teams to deliver excellent customer experience.
• Manage wholesale and project-based orders, including coordination of deliveries.
• Handle customer inquiries, escalations, and after-sales support professionally.

Showroom Presentation & Merchandising

• Optimize showroom layout, visual merchandising, and customer flow to maximize sales.
• Maintain a clean, professional, and brand-aligned showroom environment.

Team Leadership & Performance Management

• Recruit, train, and develop showroom staff.
• Set KPIs, monitor performance, and conduct regular evaluations.
• Manage employee relations and promote a positive, high-performance work culture.

Cost Control & Profitability

• Monitor operational expenses and manage budgets effectively.
• Ensure showroom profitability through cost control and revenue optimization.

Digital Marketing & Online Promotion

• Develop and manage online marketing initiatives, including Douyin and at least three other digital platforms.
• Coordinate digital campaigns to support showroom sales and brand visibility.

Liaison & Internal Coordination

• Work closely with warehouse, planning, logistics, and other internal departments to meet customer and business requirements.

Education & Experience Requirements

Education

• Bachelor’s degree or above in Sales, Marketing, International Trade, or a related field.

Experience

• Minimum 5 years of experience in retail sales and store/showroom management.
• At least 2 years of leadership experience in ceramic tiles or sanitary ware sales.
• Proven experience managing teams of 10 or more staff in cross-cultural environments.
• Demonstrated success managing a showroom with monthly sales exceeding USD 100,000.

Key Skills

• Strong cross-departmental communication and coordination skills.
• Excellent English communication skills (spoken and written).
• Strong working knowledge of MS Office (Excel, PowerPoint, Word) and email communication.
• Expertise in sales planning, marketing strategy, inventory management, and brand promotion.
• Ability to analyze customer behavior, develop innovative sales models, and handle operational challenges.

Core Competencies

• Retail and showroom operations management
• Sales and marketing leadership
• Team training and performance management
• Customer experience optimization
• Inventory, cost, and profitability control
• Crisis management and problem-solving

Role Purpose

• The Marketing Manager will be responsible for developing and implementing strategic marketing plans to strengthen the brand presence,drive market penetration, and support sales growth. The role requires a dynamic leader with a deep understanding of integrated marketing, brand positioning, and product launch strategies within high-volume, competitive industries.

Key Responsibilities

Strategic Planning & Budget Management

• Develop and oversee the annual marketing plan,aligning strategies with corporate objectives and regional market trends.
• Prepare, manage, and optimize the marketing budget,ensuring maximum ROI.
• Implement cost-control measures and evaluate campaign effectiveness through KPIs and analytics.

Brand Development & Promotion

• Design and execute comprehensive brand-building campaigns to strengthen market positioning.
• Ensure consistent brand messaging and visual identity across all channels and touchpoints.
• Build and implement an effective brand promotion system for both retail and wholesale channels.

Product Launch & Promotion Strategies

• Plan and execute end-to-end new product introduction campaigns, from concept to launch.
• Collaborate with R&D and sales teams to position new products competitively in the market.
• Develop go-to-market strategies, pricing models, and promotional offers to drive adoption.

Retail & Store Development

• Oversee the conceptualization, design, and branding of specialty stores, showrooms, and dealer outlets.
• Plan offline promotional activities, in-store activations, and trade fairs to drive foot traffic and sales.
• Ensure uniformity in visual merchandising, product displays, and customer experience across all outlets.

Digital & Social Media Management

• Manage and grow the company’s online presence across websites, social media platforms, and e-commerce channels.
• Develop engaging content strategies to increase brand visibility and customer engagement.
• Monitor digital marketing performance and optimize campaigns for better reach and conversions.

Leadership & Team Development

• Lead, mentor, and inspire a professional marketing team to achieve business goals.
• Oversee marketing training programs to enhance staff knowledge and execution skills.
• Foster a culture of creativity, innovation, and accountability within the marketing department.

Marketing Operations & Inventory Control

• Oversee the creation, procurement, and distribution of marketing materials, samples, and promotional items.
• Maintain accurate inventory records and ensure timely replenishment of materials.

Market Research & Competitor Analysis

• Establish and maintain a comprehensive market intelligence system to track consumer trends, competitor activities, and emerging opportunities.
• Provide actionable insights to guide product development, pricing, and promotional strategies.

Qualifications & Requirements

Education & Age Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field from one of the top five universities(marketing major preferred).
• MBA or relevant professional certifications in marketing will be an added advantage.

Experience:

• Minimum 5 years of proven leadership experience in marketing management, preferably in ceramic tiles, sanitary ware, paint, furniture, building materials, FMCG, or telecommunications industries.
• Demonstrated experience in companies with annual sales exceeding USD 100 million.
• Track record of launching and growing new products, brands, or store concepts to national or regional recognition.
• Experience in managing multi-region advertising campaigns and store development projects.

Skills & Competencies:

• Strong understanding of marketing theory, tools, and promotional methods.
• Exceptional project management skills with the ability to deliver under tight deadlines.
• Data-driven decision-making and strong analytical abilities.
• Excellent communication, negotiation, and stakeholder management skills.
• High achievement orientation with a results-driven mindset.

Preferred Industry Backgrounds:

• Ceramic tiles and sanitary ware manufacturing.
• Paint and coatings, furniture, building materials, FMCG, or telecommunications.

About the Role

• We are looking for an experienced Social Media Operations Manager to lead and scale the overseas social media presence of our three core brands—Twyford Tile, MICASSO Tile, and FRENCIA Bath—across multiple international markets. This role will own strategy, content, data performance, and team leadership across major global platforms

Key Responsibilities

• Own the end-to-end social media operations for three core brands across 9 overseas markets, covering platforms such as Facebook, Instagram, and TikTok, and develop market-specific operation strategies.
• Lead social media content strategy and execution, tailoring tone, format, and messaging to each brand’s positioning and product strengths, including:
• New product launches and promotions
• Targeted outreach to professional communities (e.g., masons / tilers)
• Tile and bathroom application case studies
• Short-form video and visual content
• Manage and oversee social media editorial planning and copywriting, ensuring content:
• Aligns with brand voice and positioning
• Matches local language habits and cultural context
• Accurately communicates product value while avoiding cultural risk
• Plan and execute overseas social media marketing campaigns, including concept development, resource coordination, execution, and performance evaluation, to drive brand awareness and market penetration.
• Collaborate closely with the PR team to integrate social media and PR resources, forming a unified brand communication strategy and enhancing overseas brand influence.
• Monitor and analyze platform performance data (reach, engagement, conversion, etc.), produce regular performance reports, and continuously optimize operational strategies to improve marketing ROI.
• Track social media trends, industry dynamics, and competitor activities in overseas markets, ensuring content innovation and competitive differentiation.
• Lead and manage the overseas social media operations team, including task allocation, project timeline control, capability development, and team performance management.
• Complete other overseas social media–related tasks as assigned by the department

Qualifications & Requirements

• Bachelor’s degree or above in Marketing, Advertising, Communications, or a related field.
• 5–8+ years of experience in overseas social media operations, including 2–3+ years of team management experience.
• Experience working at a leading social media agency or international brand, with strong understanding of:
• Platform algorithms
• Content distribution mechanisms
• Paid promotion logic on Facebook, Instagram, TikTok, etc.
• Proven overseas social media operation cases are highly preferred.
• Strong understanding of cultural differences and user behavior across international markets.
• Experience in the building materials industry (tiles, bathrooms, sanitary ware) or professional user communities (e.g., masons/tilers) is a strong advantage.
• Excellent copywriting and content creation skills, with the ability to adapt brand tone across platforms and regions.
• Experience planning and producing short-form video content is highly valued.
• Demonstrated experience independently leading social media campaigns, including cross-functional and PR-linked initiatives.
• Strong data analysis skills, with the ability to optimize strategy based on performance metrics.
• Excellent communication, coordination, leadership, and problem-solving abilities.
• Highly responsible, detail-oriented, and adaptable to multi-brand, multi-market, fast-paced environments

Bonus Qualifications

• Proficiency in English, French, or other foreign market languages
• Overseas social media experience in the building materials industry
• Hands-on experience with social media advertising delivery and optimization

JOB PURPOSE

• The MICASSO Project Sales Coordinator will provide day-to-day field execution, customer coordination, logistics follow-up, documentation support, and site assistance to the Engineering Manager.
• The role is designed to ensure that project-related activities are executed efficiently on the ground, allowing the Engineering Manager to focus on client negotiations, project development, commercial decisions, and overall project management.

KEY RESPONSIBILITIES

PROJECT & CUSTOMER FIELD SUPPORT

• Conduct regular visits to engineering customers, contractors, project offices, and construction sites.
• Support the Engineering Manager with day-to-day field activities and customer requirements.
• Deliver and collect project-related documents, including:
• Invoices
• Statements
• Contracts
• Samples
• Quotations
• Product documents
• Other approved company correspondence
• Ensure documents and samples are delivered to the correct customer or project contact promptly.
• Assist with simple customer communications and information sharing.
• Maintain professional relationships with customers and project stakeholders.
• Report customer feedback and field observations to the Engineering Manager and Customer Service Supervisor.

LOGISTICS & DELIVERY COORDINATION

• Coordinate with the Logistics team regarding project deliveries.
• Confirm vehicle allocation, loading, dispatch, and delivery arrangements.
• Follow up with drivers regarding delivery progress.
• Verify whether deliveries have been completed as scheduled.
• Immediately report delays, delivery challenges, or changes to the Engineering Manager and Customer Service Supervisor.
• Assist with resolving routine delivery-related issues at the project/site level.
• Where required, obtain proof of delivery and other supporting documentation.
• Maintain accurate records of field delivery activities

COORDINATION WITH CUSTOMER CARE

• Work closely with the Engineering Customer Service Supervisor to ensure seamless coordination between online customer support and field execution.

Customer Service Supervisor:

• Handles online enquiries.
• Maintains customer/project records.
• Tracks orders and customer issues.
• Coordinates internal information.
• Provides customer updates.

Project Sales Coordinator:

• Handles field visits.
• Delivers documents and samples.
• Verifies site information.
• Supports physical delivery coordination.
• Collects photographs and evidence.
• Executes tasks requiring physical presence.
• Reports field findings back to the relevant team.

Ensure that information obtained from field visits is promptly communicated and properly recorded.

SITE VISITS & PROJECT SUPPORT

• Visit construction sites and customer locations as required.
• Conduct basic site checks and collect relevant information requested by the Engineering Manager.
• Take photographs and videos for project documentation where required.
• Verify delivery quantities or visible product damage when assigned.
• Collect supporting evidence for customer complaints or project issues.
• Assist with basic on-site coordination.
• Relay technical or commercial concerns to the Engineering Manager rather than making unauthorized commitments.
• Support project inspections and customer meetings when required.

DAMAGE VERIFICATION & CLAIM SUPPORT

• Visit customer sites to verify reported product damage where required.
• Take clear photographs and document affected products.
• Record:
• Product type
• Quantity affected
• Number of damaged cartons/pieces
• Delivery details
• Project location
• Date of delivery
• Submit accurate information to the Customer Service Supervisor and relevant departments.
• Assist with collection of documents and evidence required for claims.
• Follow up on assigned physical actions relating to damage claims.
• Report any discrepancies between customer claims and actual site conditions.

DOCUMENT & SAMPLE MANAGEMENT

• Deliver samples to customers, consultants, contractors, and project sites as instructed.
• Ensure samples and documents reach the correct recipient.
• Obtain acknowledgement or confirmation of receipt where required.
• Collect signed documents and return them to the relevant department.
• Maintain proper records of documents and samples delivered or collected.
• Handle company documents and customer information confidentially.

COMPETITOR & MARKET INFORMATION

During field visits, collect relevant market information including:

• Competitor products.
• Competitor brands present on project sites.
• Product pricing where legitimately obtainable.
• Product displays.
• New project developments.
• Construction progress.
• Customer preferences.
• Competitor activities.
• Market trends.
• Pay particular attention to relevant tile and building-material competitors.
• Provide accurate field observations to the Engineering Manager and Sales/Marketing teams.

PROJECT INFORMATION & FIELD REPORTING

After field assignments, provide timely updates covering:

• Customer visited.
• Project/site visited.
• Purpose of visit.
• Activities completed.
• Documents/samples delivered or collected.
• Delivery status.
• Site observations.
• Customer feedback.
• Damage observations.
• Competitor observations.
• Outstanding actions.
• Issues requiring escalation.

Role Purpose

• The Light Cargo Sales Manager – will be responsible for leading, managing, and expanding sanitary ware sales operations focused on light cargo shipments.

Key Duties & Responsibilities

Sales Leadership & Team Management

• Lead and manage the light cargo sanitary ware sales team to achieve and exceed regional sales targets.
• Set clear KPIs, sales objectives, and performance expectations for team members.
• Provide ongoing coaching, mentoring, and performance feedback.
• Foster a collaborative, results-driven, and professional sales culture.

Market Research & Business Development

• Conduct in-depth market research to identify new business opportunities and growth markets.
• Monitor competitor activities, pricing strategies, and product offerings.
• Identify underserved markets and propose practical market entry and expansion strategies.

Sales Strategy & Policy Development

• Collaborate with senior management to develop and implement sales strategies, policies, and procedures.
• Recommend pricing models, promotional activities, and incentive schemes to improve profitability.
• Develop annual and quarterly sales plans aligned with company growth objectives.

Operations & Logistics Coordination

• Work closely with logistics and operations teams to ensure timely, efficient, and cost-effective light cargo deliveries.
• Monitor cargo movements and delivery performance, addressing issues proactively.
• Ensure compliance with shipping, customs, and regulatory requirements across African markets.

Training & Capability Development

• Organize regular product, technical, and customer service training for the sales team.
• Introduce effective sales techniques and negotiation strategies to improve conversion rates.

Reporting & Performance Monitoring

• Conduct a minimum of two structured departmental meetings per month to review performance and opportunities.
• Prepare and submit regular sales reports, forecasts, and market intelligence to senior management.
• Track individual and team KPIs to ensure alignment with company targets.

Compliance & Company Standards

• Ensure full adherence to company policies, procedures, and ethical standards.
• Maintain professionalism and compliance in all client engagements and commercial transactions.

Education, Skills & Experience Requirements

Education

• Bachelor’s degree in Business Administration, Sales & Marketing, Logistics, Supply Chain Management, or a related field.
• Additional training in sales leadership, logistics, or international trade is an advantage.

Experience

• Minimum 5 years’ proven experience in cargo sales, logistics, transportation, or distribution management.
• Experience within sanitary ware, building materials, FMCG, or related industries is preferred.
• Demonstrated experience managing multi-country or regional sales operations.
• Strong track record of meeting or exceeding sales targets.

Key Skills

• Strong leadership and people management skills
• Commercial and analytical mindset
• Excellent communication and negotiation abilities
• Ability to work effectively across diverse African markets
• Willingness to travel within the region as required