The Trade Marketing Coordinator is responsible for executing trade marketing plans and campaigns to drive sales and promote the company’s products and brands in the Kenyan market. This includes working with retailers, wholesalers, and distributors to marketing strategies, promotions, and events. The Trade Marketing Coordinator also plays a key role in managing the company’s trade (A&P) budget and ensuring that trade marketing campaigns are aligned with the overall sales and marketing strategy.

Key Responsibilities

Channel Customer Marketing strategies aligned with brand planning deliver PRA’s commercial goals

• Contribute to development of Customer Marketing strategies
• Implement parts of Customer Marketing strategies
• Assist in Evaluation Customer Marketing strategies
• Trade marketing calendar management and execution

Productive relationships with internal and external stakeholders maintained

• Coordinate with sales, operations and finance
• Agency selection, training and management
• On Trade account activation liaison

Finance budget managed effectively

• Manage costs against approved budget
• Trade marketing budget tracking and reporting
• PO to Payment process management

Regional events, activations and promotions raise the profile of key brands

• Plan regional events
• Planning to execution of all brand activations
• Oversee the execution of brand events
• Conduct post-event analysis with Area Manager
• Event and activation reporting

Administrative Duties

• Draw up event/promotion-specific briefs and budgets.
• Manage and update a POS database and stock control – General supervision of the marketing store.
• Compile, facilitate processing and filing of pre & Post-event documents e.g. quotations, buyer requisitions, LPOs, deliveries , invoices e.t.c
• Ensure cordial relationships with service providers / suppliers.

Industry knowledge and experience:

• Bachelor’s degree in a relevant field.
• Two (2) years’ experience in events and/or marketing
• Budget management
• Data analysis
• A valid driver’s license.
• Willingness and ability to work in the evenings, nights, and week-ends when necessary

Soft Skills:

• Verbal and written communication skills.
• Strong influencing and negotiation skills
• Excellent planning and organising skills.
• Strong IT skills (Microsoft Office, especially Excel)
• Ability to work under pressure
• Results orientated and innovative thinker
• Relationship building
• Teamwork