The Trade Marketing Manager leads the development, execution, tracking and measurement of all Trade marketing plans into winning programs with customers and shoppers across assigned categories & channels in alignment with brand strategy. Seamlessly blending relationship management with strategic innovation, this role empowers you to have a tangible impact on our journey towards a cleaner, healthier world.

Your responsibilities

• Develops and Implements Category and channel trade marketing plans across the country.
• Contributes to category marketing plans, with customer and category analysis and promotional strategy.
• Lead the development and implementation of promotional strategy in line with brand priorities and media plan.
• Responsible for the delivery of the total channel value target
• Design plans to achieve the execution of 4Ps across all sales channels per the Company’s success model.
• Identifies key demand drivers for the category/channel and lead field sales forecast with supply services, finance, consumer marketing and sales operations.
• Study and analyse Nielsen reports and generate insights for the way forward.
• Development, deployment and tracking of Point of Sales Materials (POSM) for all cycle programs or product launches.
• Continuous analysis of the competitive and customer’s position in the country, works together with teams to develop trade marketing actions and strategy aimed at strengthening Reckitt’s position in the category.
• Ensure increase in market share and coverage for focus categories/SKUs planned for the year.
• Responsible for developing appropriate response plans again competitive threats and collaborating with all stakeholders to ensure an excellent execution of the plans.
• Responsible for the effective utilization of POSM and ensuring they are deployed to channels/geographies/stores for maximum impact.
• Responsible for category/channel trade investment management (planning, accruals & deployment) and ensuring ROI on key initiatives. Aligns budget with all stakeholders internally to ensure sufficiency of funding and budget compliance.

The experience we’re looking for

• Analytical skills – ability to comprehend and derive insights from extensive data.
• Commercial acumen – ability to understand the dynamic business needs, organization’s market, and environment, backed by a ready grasp of what Reckitt needs to do to succeed.
• Result oriented – entrepreneurial and self-motivating, good planning, and organizational ability
• Stakeholder management skills – understanding and aligning stakeholder expectations and working towards a common goal to achieve the larger business objective.
• Excellent communication skills.
• Minimum 5+ years of core field sales experience leading teams, executing in channels, and managing distributors and customers.
• Modern Trade Management experience is a must to have for the role
• Strong university degree in business or marketing related course. An MBA is an added advantage.