Job Summary/Objective:
The Trade Sales Executive (TSE) is responsible for managing distributor relationships within the South Nyanza territory, focusing on driving secondary sales, ensuring compliance with marketing initiatives, and enhancing product visibility at trade levels. The role involves close collaboration with DSRS to motivate and coach them to achieve sales targets and foster high-performance within the team.
Responsibilities and Duties:

• Prepare and submit timely sales reports.
• Partner with Distributor Sales Representatives (DSRs)
• Conduct regular meetings with DSRS for coaching
• Collaborate with the marketing team for effective activities
• Ensure optimal stock levels with distributors.
• Implement the Wholesale Loyalty Program
• Prepare and submit timely sales reports.

Qualifications and Requirements:

• Bachelor’s degree in marketing or a related business field
• Proficiency in MS Office applications
• Valid driver’s license
• Minimum of 2-3 years’ experience in FMCG sales and distribution, specifically in secondary sales execution.
• Prior experience in the South Nyanza territory, ideally with a focus on Kisii town, is an advantage.
• Strong interpersonal and relationship-building skills
• Excellent communication and coaching abilities.
• Results-oriented with a drive for sales excellence.