Digital Marketing Coordinator – This role ensures that farmers know Tupande and the products & services we offer through various digital channels, which helps the business convert them into customers. The coordinator will collaborate with cross-functional teams and external partners to ensure consistent brand messaging and effective marketing campaigns.

Responsibilities

Paid Advertising

• Handle end-to-end paid campaigns on Facebook & Instagram (Meta), Google Ads and any other digital advertising platforms.
• Create engaging content in collaboration with Design, Field Comms, and content creators to ensure that our online audience interacts with us and performs the actions we need of them.
• Research and promote new and innovative ways and platforms the business can reach the desired target audience and get more from both a ROI and SROI perspective

Analytics

• Develop trackers to keep tabs of key performance indicators, and draft stepback reports analyzing campaign performance, which will inform future marketing decisions.
• Develop monthly sentiment and progress reports that highlight what our farmers are saying online, and share them with the relevant stakeholders to ensure we can pivot quickly and improve their experience.

Project Management

• Develop and maintain the digital advertising calendar.
• Develop the pillars for the organic digital marketing calendar, working in conjunction with Global Communications and Field Teams.
• Map out and execute program-specific projects on digital platforms, based on the goals meant to be achieved and the country program needs.

People Management

• Collaborate with department stakeholders to ensure that the content running on our social media channels is aligned to the organizational calendar.
• Collaborate with external stakeholders to guarantee that the key objectives and goals are met in a timely and concise manner.

Career Growth and Development

We have a strong culture of constant learning and we invest in developing our people. You’ll have weekly check-ins with your manager, access to mentorship and training programs, and regular feedback on your performance. We hold career reviews every six months, and set aside time to discuss your aspirations and career goals. You’ll have the opportunity to shape a growing organization and build a rewarding long-term career.

Qualifications

Across all roles, these are the general qualifications we look for. For this role specifically, you will have:

Technical Skills

• Google Suite, Meta Ads, Meta Business Suite, Google Analytics, Google Ads, Twitter Ads, LinkedIn Ads, Analytical Skills, Creative Eye, Ads Reporting and Iteration

Knowledge: Study of relevant documentation

• Have a deep understanding of digital marketing, social media behaviours in Kenyans across different regions and how this can be applied to the business.