Job Purpose

• Responsible for developing and implementing visually appealing product displays across retail and Modern Trade (MT) channels, enhancing the shopping experience and driving sales.
• Work closely with the marketing team to create engaging and effective visual presentations, ensuring consistency across all touchpoints, including digital displays and online elements.
• Play a key role in executing visual merchandising strategies for activations, promotions, exhibitions, and onsite sales.

Job Responsibility and Accountability

• Develop and execute visually compelling displays for appliances across retail and Modern Trade (MT) channels.
• Ensure all product displays are well-organized, clean, and reflective of the brand’s image and values.
• Ensure a uniform look and feel across all retail and modern trade outlets
• Regularly update and refresh displays to align with promotional events, new product launches, and seasonal themes and specific Modern Trade requirements.
• Create and implement visual merchandising plans that align with marketing and sales objectives across Retail and Modern Trade (MT) Channels
• Analyse sales data and customer feedback to refine visual merchandising strategies and improve store layout.
• Arrange appliances in an aesthetically pleasing manner that highlights their features and usability.
• Utilize props, signage, and other materials to enhance visual appeal, supporting activations, promotions, exhibitions, and onsite sales.
• Integrate digital displays and online elements with in-store visual merchandising to create a seamless omnichannel customer experience.
• Ensure consistency in visual messaging across physical and digital platforms.
• Manage the visual merchandising budget, ensuring all activities are completed within allocated resources.
• Track expenses related to displays, materials, and digital integrations, optimizing costs while maintaining high-quality standards.
• Work closely with the marketing team to ensure that visual merchandising aligns with promotional campaigns and brand guidelines.
• Ensure all the marketing collateral is safely handled, removed and stored after the campaign
• Coordinate with outlet staff to ensure that product placement and visual displays are consistently maintained.
• Provide training and support to outlet staff on visual merchandising standards and best practices.
• Offer guidance on product placement and display techniques to enhance customer engagement and sales.
• Stay updated on industry trends, competitor visual merchandising strategies, and customer preferences.
• Implement innovative visual merchandising techniques to maintain a competitive edge.
• Ensure all displays adhere to safety and compliance regulations.
• Regularly inspect and maintain the condition of displays, making adjustments as needed.
• Any other duties assigned by the supervisor

Qualification, Experience and Key skills

• Degree or diploma in Visual Merchandising, Marketing, Design, or a related field.
• Minimum of 2 years of experience in visual merchandising, preferably within the retail or appliance sector.
• Strong creative and visual design skills with an eye for detail.
• Excellent organizational and project management abilities.
• Proficiency in design software (e.g., Adobe Creative Suite) is a plus.
• Strong communication and interpersonal skills.
• Ability to work independently and as part of a team.
• High level of initiative and a proactive approach to problem-solving.
• Passion for the appliances industry and a keen understanding of customer behaviour.