Scope of Work

Phase 1: Discovery and Planning

• Conduct a full audit of the websites.
• Collect input from stakeholders for all three websites.
• Understand each site’s audience, goals, content needs, and integration requirements.
• Benchmark comparable websites locally and globally.

Phase 2: Website Strategy and Design

• Develop a sitemap, navigation structure, and user journey for each site.
• Propose unified branding principles while preserving service-specific identity (e.g., fertility vs diagnostics).
• Design modern, mobile-responsive user interfaces with a strong focus on UX.

Phase 3: Content Development

• Review and rewrite existing content.
• Enhance content including service descriptions, FAQs, patient journeys, testimonials, and patient education.
• Ensure all content is SEO-optimized, patient-friendly, and aligned with each brand’s tone.

Phase 4: Technical Development

• Build the three websites on a recommended CMS (e.g., WordPress or equivalent).
• Ensure fast performance, high responsiveness, security, and SEO optimization.
• Integrate required features such as:
  • Booking/enquiry forms
  • WhatsApp chat
  • Access portals (e.g., PACS for KPN)
  • Blog or news section
  • Multilingual support (optional for IVF)
  • Contact directory or map-based facility locator

Phase 5: Testing and Launch

• Conduct thorough device and browser testing.
• Address feedback and finalize the websites.
• Assist with rollout and launch coordination.

Phase 6: Training and Handover

• Train internal staff to manage basic content updates.
• Provide administrative access and documentation.
• Offer post-launch technical support (minimum 1–3 months).