YOUR MISSION

• As a Associate Director of Marketing & Growth Africa you will have the unique opportunity to lead the growth of our on-demand delivery platform in the Africa region, with the central aim of achieving leadership in all of its countries (Morocco, Tunisia, Nigeria, Kenya, Ivory Coast, Ghana and Uganda).
• We are looking for a seasoned consumer marketer who has high analytical skills, strong drive and results orientation, the strategic, innovative and creative thinking that’s required to develop winning solutions, and the emotional intelligence and humility required to thrive in a fast-paced business and inspire a team of people across different areas.

THE JOURNEY

• Set and define the growth annual targets and the budget required to achieve the leadership objectives in Africa.
• Define the growth strategy and the optimal budget allocation per channel / lever to deliver on the agreed business objectives for each country.
• Build detailed annual growth plans, including levers such as brand media, performance marketing, incentives, pricing and subscription programs.
• Coordinate and steward the regional, local and HQ specialist to execute on the agreed growth plans.
• Contribute to the global growth playbook by championing local initiatives that have global potential.

What You Will Bring To The Ride

• Minimum of 8 years of Marketing experience in a similar role at blue-chip FMCG, e-commerce, and/or top notch tech companies.
• Proven track record of delivering business growth, defining investment strategy and building and executing annual marketing plans, including media investment, price actions and promotional campaigns.
• Solid baseline of consumer marketing fundamentals.
• Business oriented marketing mentality; passion for measuring, evidence driven and ROI obsessed.
• Strong analytical skills, ability to draw conclusions connecting multiple sources of quantitative and qualitative information, and capacity to understand and work with complex marketing levers you have never worked before.
• Outstanding verbal communication and stakeholder management skills.
• Team management and people development skills.
• Proficient in English. French is a strong plus.
• Individuals representing diverse profiles, encompassing various genders, ethnicities, and backgrounds, are less likely to apply for this role if they do not possess solid experience in 100% of these areas. Even if it seems you don’t meet our musts don’t let it stop you, we are all about finding the best talent out there! Skills can be learned, and embracing diversity is invaluable.