Mantrac Kenya Ltd. is the sole authorized dealer for Caterpillar Products in Kenya. Mantrac Kenya Ltd. distributes and supports the full range of CAT construction equipment including Wheel Loaders, Skid Steer oaders, Dump Articulated Trucks, Backhoe Loaders, Excavators, Motor Graders, Track-TypeTractors, BCP products

JOB OUTLINE:

The Marketing Assistant will provide a wide range of Marketing support and research assistance to the business. Also responsible for qualifying leads, handle any inbound customer communications and generate new opportunities (from incoming enquiries, lapsed customers and outbound telephone campaigns) that will result in new business for Mantrac Kenya Limited.

MAIN DUTIES AND RESPONSIBILITIES:

• Handle all digital Customer Communication channels such as WhatsApp, Live Chat and Facebook Messenger.
• Conduct telephone marketing campaigns as and when required with a view to generating new leads and opportunities.
• Use Sales Force to update all activities by completing all relevant information including customer details, population, opportunity and follow up
• Day to day follow up on planned marketing activities to ensure efficient implementation according to management guidelines.
• Participate in the organization of corporate & customers’ events/functions and company’s representation in trade fairs/ exhibitions etc.

PERSON SPECIFICATION:

• First degree from a reputable University in social sciences preferably Bachelor of commerce in Marketing.
• 4 years minimum relevant working experience in admin and/or marketing support roles.
• Must be computer literate and expert user of MS Office especially Excel, Power Point and specialised ERP applications.