30 May 2024

Business Development Officer – Alternative Channels at Madison Group Limited

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Job Description

Madison Group Limited is a locally owned financial services holding company that specializes in Insurance and wealth management services. The Group comprises of Madison Life Assurance Kenya Limited, Madison General Insurance Kenya Limited, and Madison Investment Managers Limited

Key Responsibilities

The role holder will be responsible for driving production of retail life insurance business with the overall objective of growing Alternative Channels profitably.

Duties and Responsibilities

  • Bancassurance Channel
  • Promote Sales of Ordinary Life Insurance Products to Customers in Banks, Saccos and Micro-Finance institutions.
  • Establish, develop and maintain New Partnerships with Banks, Saccos and Micro-Finance Institutions.
  • Establish, develop and maintain positive business and Customer relationships.
  • Deliver the agreed upon sales targets and outcomes within agreed timelines.
  • Analyze the territory/market’s potential, track sales and status reports.

Independent Agents Channel

  • Recruit regional coordinators to ensure consistent ordinary life business acquisition.
  • Ensure all regions are actively supported through adequate IFA’s as per the agreed parameters.
  • Support regional coordinators to achieve maximum productivity.
  • Open and maintain market relationships to support regional coordinators and IFA’s in respective Regions.
  • Grow ordinary life business in respective regions through active recruitment, retention and motivation of IFA’s.
  • Maintain recommended 90% persistency level at all times
  • Identify new opportunities for growth in order to drive ongoing sales.
  • Coordinate the product training to ensure the regional coordinators and IFA’s are adequately trained.
  • Co-ordinate any marketing campaigns to promote business growth
  • Provide market feedback to ensure quality service and underwriting standards are maintained.
  • Regularly conduct market survey aimed at collecting market intelligence.
  • Liaising with business support functions to follow up on client queries and complaints resolution.
  • Preparing weekly and monthly reports for both channels as required and submit to the Head of Ordinary Life

Qualifications and Skills

  • Business related Degree.
  • Professional qualification in Insurance or Marketing.
  • At least 3 years’ experience in life insurance sales related role at supervisory level.
  • Attention to detail.
  • Self-starter who is well organized.
  • Extensive knowledge of Microsoft Office especially MS excel and MS word.


Method of Application

Submit your CV, copies of relevant documents and Application to:

[email protected]

Use the title of the position as the subject of the email

Closing Date : 15 June. 2024





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