Our client is looking for a dynamic and results-driven Modern Trade and Institutional Sales Representative to drive sales growth in the modern trade and institutional segments. The ideal candidate will have a minimum of 5 years of experience in a similar role, preferably in the mattresses, furniture, office equipment, consumer electronics, or hotel supplies industries. Candidates should possess a degree in sales and marketing from a reputed institute.

Responsibilities:

• Develop and implement sales strategies to drive revenue growth in the modern trade and institutional channels.
• Build and maintain strong relationships with key accounts, and institutional buyers.
• Identify and pursue new business opportunities to expand market share and reach sales targets.
• Collaborate with the marketing team to develop promotional campaigns and initiatives to increase brand visibility and drive sales.
• Conduct market research and analysis to identify market trends, competitor activity, and customer preferences.
• Provide regular sales reports and updates to management, including sales forecasts, market insights, and performance metrics.
• Monitor and manage sales budgets, expenses, and profitability targets for the modern trade and institutional segments.
• Coordinate with internal departments, including production, logistics, and customer service, to ensure timely delivery and fulfillment of orders.
• Stay up-to-date with industry developments, market trends, and customer needs to inform strategic decision-making and product development efforts.
• Represent the company at trade shows, industry events, and customer meetings to promote products and build brand awareness.

Requirements

Qualifications: 

• Minimum 5 years of experience in modern trade and institutional sales.
• Bachelor’s degree in sales and marketing or related field from a reputed institute.
• Proven track record of achieving sales targets and driving revenue growth.
• Strong negotiation, communication, and interpersonal skills.
• Excellent analytical and problem-solving abilities.
• Ability to work independently and as part of a team in a fast-paced environment.
• Proficiency in MS Office suite and CRM software.
• Valid driver’s license and willingness to travel as needed.

Preferred Qualifications:

• Experience in the mattresses, furniture, office equipment, or hotel supplies industry.
• Knowledge of modern trade and institutional sales channels and best practices.
• Familiarity with market trends, competitor activity, and customer preferences in the sleep solutions industry.